Digital PR agency
Digital PR that makes your brand worth covering.
We turn your expertise, insights and ideas into stories journalists want to tell. Through creative campaigns, data-led storytelling and targeted media outreach, Celebrity Link helps brands earn meaningful coverage and relevant editorial backlinks.
- Data-led stories
- Media outreach
- Editorial backlinks
- Brand authority
01 · Research
Customer surveyPublic datasetsSearch trends
News angle: Which UK cities are changing their shopping habits fastest?02 · PitchSent
To: editor@publication.exampleNew study: the UK cities changing how they shop03 · Coverage
Example PublicationConsumer · Retail
The UK cities changing how they shop the fastestShoppers in several UK cities are changing how they buy, according to new research from yourbrand.com, which compared…What is digital PR?
What is digital PR, and why does it matter?
Digital PR earns your brand online coverage by giving journalists a timely reason to write about you.
When a publisher links to the source, that coverage also drives referral traffic and search visibility.
- Storiestimely angles journalists want to cover
- Expert commentaryyour spokespeople quoted on the news
- Original researchdata and studies that earn headlines
- Media relationshipstargeted outreach to the right desks
01Brand discoveryNew readers meet your brand in a trusted context.
02Third-party credibilityA journalist chose to tell your story.
One storyEditorial article
A useful, timely story with your brand as the source…the findings, shared by yourbrand.com, suggest…03Referral visitsInterested readers click through to learn more.
04Relevant backlinksWhen a publisher cites and links to the source.
Why work with us
PR that journalists want to publish, and search engines trust.
Most link building buys placements. We earn them. Every campaign starts with a story worth telling, so the coverage, links and credibility that follow are genuine and lasting.
- Stories built on real insightYour data, expertise and products turned into angles editors can use.
- Targeted, personal outreachEvery pitch matched to what each journalist actually covers.
- Coverage on trusted publicationsNational, trade and regional titles your audience already reads.
- Links that strengthen your SEONatural editorial citations pointing to the right pages.
- Clear, honest reportingEvery placement, link status and result recorded and shared.
The result: more people discover your brand, trust what you say and find you in search.
How a story becomes coverage
From what your brand knows to what the media wants to cover.
A strong PR story starts with something worth saying, not a list of publications to target.
Example campaign · Stage 1 of 5Find the evidence
We start with what your business genuinely knows. Data, expertise and product signals are checked before any claim is made.
What you get
- A verified evidence base
- Data you can stand behind
- Spokesperson shortlist
Week 1Research team
2,000shoppers surveyed
38UK cities compared
4data sources
Evidence log
- Brand purchase data, shared with permissionVerified
- ONS retail and population datasetsVerified
- Interview with your in-house expertBooked
- Search interest by cityChecking
Our services
Digital PR services built around real stories.
Strategy
Digital PR strategy
Identify newsworthy assets, audiences, priority markets, goals, target publications and measurable coverage objectives.
Data-led PR campaigns
Use original research, verified public data and brand-owned insights to create defensible, distinctive stories.
Reactive PR and newsjacking
Respond quickly to relevant news moments with useful expertise and a timely journalist pitch.
Expert commentary and thought leadership
Turn spokespeople into credible expert sources using concise, attributable insights.
Expert quotesReactive commentBylines
Creative campaigns and digital storytelling
Develop original concepts, interactive studies or visual hooks designed to attract coverage.
Data studiesInteractive toolsVisual hooks
Product PR and launches
Frame product announcements, new ranges and launches around a real news angle.
Launch storyEmbargoesProduct seeding
Digital PR link building
How digital PR earns links that matter.
Publications link to brands they cite as the source. We focus on relevance and quality, not vanity metrics.
- 01Reputable contextA real publication with real readers.
- 02Relevant articleOn topic for your brand and audience.
- 03Natural citationLinked because you are the source.
- 04Relevant destinationPoints readers to the right page.
Quality lensRelevanceEditorial natureAudience fitLink attributes
ApproachWho decidesTypical linkLabelling
Earned digital PRIndependent journalistEditorial link, if the publisher cites youNone needed
Press release distributionThe distribution networkOften nofollow or nonePublished as a release
Paid placementAgreed with the publisherSponsored or nofollowLabelled as paid
Industries and news angles
Every industry has a story. The challenge is finding it.
Your business already holds the raw material for coverage: sales data, customer behaviour, expert opinion. We turn it into angles journalists in your sector actually want to publish.
- Sector-specific anglesBuilt around what editors on your beat are covering now.
- Your data, made newsworthyInternal insight turned into credible, verifiable stories.
- Right desks, right titlesTrade, national and regional press matched to each story.
Allsectors covered
3markets: UK, US and Gulf
1angle per story, tested first
What we measure
Clear reporting, beyond a list of links.
Coverage reportCoverageTimelineSummary
Example PublicationConsumer · Retail
The UK cities changing how they shop the fastestShoppers in several UK cities are changing how they buy, according to new research from yourbrand.com, which compared…Campaign summaryCoverage by week
14confirmed placements
9linked mentions
72average outlet DR
4.2Mcombined readership
Outlet and articleLink statusRelevanceJournalist
Example Publication AArticle URL · publish dateLinkedHighConsumer editor
Example Publication BArticle URL · publish dateUnlinked mentionHighRetail reporter
Example Publication CArticle URL · publish dateNofollowMediumRegional desk
Example Publication DArticle URL · publish dateSponsoredMediumPartnerships
PitchedResponsesPublishedReported
In every report
Live links checkedEvery URL and link status verified.
Outlet metricsAuthority, readership and relevance.
Next stepsWhat to pitch next, based on results.
Why Celebrity Link
Creative thinking. Serious editorial standards.
Working with us
A clear process from first conversation to final report.
One continuous campaign, from your brief to a report you can share with your team.
Compare approaches
Which PR approach is right for your brand?
Digital PRThis page
- Story-led media outreach
- Independent editorial decisions
- Potential for earned backlinks
- Outcomes depend on newsworthiness and media interest
Guaranteed PR
- Placement or distribution under specified terms
- Agreed publication arrangements
- Labelling and link attributes depend on the offer
- Coverage scope set before you order
Client feedback
What our clients say
Celebrity Link matched us with creators who genuinely loved our teeth whitening kits. The UGC felt natural, outperformed our studio ads and is still powering our paid social and product pages.
Celebrity Link connected our beauty brand with creators who genuinely understood our audience. The campaigns felt authentic, delivered exceptional content, and introduced our products to thousands of potential new customers.
Celebrity Link transformed our digital PR strategy, securing high-quality media coverage that elevated our fashion brand’s visibility. Their creative approach and industry connections helped us reach new audiences and strengthen our online presence.
Celebrity Link delivered outstanding media placements for our health and wellness brand, securing features in respected publications. Their guaranteed PR service made building credibility, brand awareness, and industry authority incredibly straightforward.
Celebrity Link’s Instagram giveaway campaign exceeded our expectations, attracting thousands of new followers and generating incredible engagement. Their team handled everything seamlessly, helping our brand gain exposure to a much larger audience.
Influize delivered outstanding design and development for Trader’s platform, creating a sleek, user-friendly car auction marketplace. Their innovative approach boosted engagement and efficiency.
FAQs
Digital PR questions, answered
What does a digital PR agency do?
A digital PR agency develops newsworthy brand stories, creates press materials and pitches them to relevant online journalists and publications. Campaigns can generate coverage, brand recognition, referral visits and editorial backlinks when publishers choose to link to the source.
What is digital PR link building?
It is the process of earning relevant website links through independent editorial coverage, original research, expert commentary and other newsworthy material. It differs from purchasing a link placement solely for SEO.
How is digital PR different from traditional PR?
Both can build reputation through media coverage. Digital PR places additional emphasis on online discoverability, clickable citations, referral traffic and measuring digital outcomes.
Can digital PR help SEO?
Relevant editorial links and brand coverage can contribute to organic visibility and authority. Effects depend on competition, your website, link attributes and many other factors, and rankings are never automatic.
Do you guarantee press coverage or backlinks?
Earned coverage depends on independent editorial decisions. We agree campaign scope, deliverables and reporting before work starts.
What publications do you target?
Outlets should match your story and customer audience. We can consider national, regional, specialist and relevant trade publications in agreed markets.
What makes a digital PR story newsworthy?
Evidence, timeliness, relevance, originality, strong expert perspectives and public interest give journalists a useful reason to consider a story.
How long does a digital PR campaign take?
Timelines vary with research, approvals, story format and news cycles. Reactive commentary can move quickly; data research and larger creative campaigns require longer preparation. We agree the plan before launch.
What do you need from our business?
Typically, background information, a brand spokesperson, supporting data or evidence where available, clear objectives, approvals and a point of contact.
How do you measure digital PR results?
Depending on the brief, reporting may cover confirmed coverage, linked and unlinked mentions, publication context, journalist interest, referral visits and longer-term visibility indicators.
Is a media mention without a backlink still valuable?
Yes. Unlinked coverage can contribute to reputation and discovery, although it does not provide a direct editorial backlink to your site.
Can digital PR work for small businesses and startups?
Yes, when they can provide a distinctive insight, expertise, data, an original idea or a genuinely relevant announcement. Newsworthiness matters more than company size.
Is digital PR the same as press release distribution?
No. Distribution makes a release available through a selected channel or network. Earned digital PR requires journalists to decide independently whether to report a story, potentially with a source link.
Can digital PR support product launches?
Yes. A well-framed product launch can become a useful story when it demonstrates novelty, evidence, consumer relevance or broader industry change.