Muck Rack Review 2024: Details, Pricing & Features

Last Update:

11 mins

Muck Rack stands out for its journalist-PR synergy. This review highlights its network-building capabilities without disclosing our verdict.


Reviewed by Chloe Bidle

Creative social media strategist, driving engagement and innovation.

Phone covers


  1. What’s Muck Rack? Software Overview
  2. Key Features
  3. User Interface and Usability
  4. Security Features
  5. Pros and Cons
  6. Plans and Pricing
  7. Customer Support Experience
  8. Muck Rack Review: The Bottom Line
  9. Frequently Asked Questions
    1. What features does Muck Rack offer in its 2024 version?
    2. How does Muck Rack's pricing compare to other PR tools like Cision and Meltwater?
    3. Can you provide a cost breakdown for Muck Rack's services?
    4. Are there any discounts or deals available for Muck Rack in 2024?
    5. How does Muck Rack differentiate itself from competitors like Prowly?
    6. What has been the customer satisfaction level with Muck Rack's platform?

Muck Rack emerges as a notable player in the landscape of public relations management software, setting a standard that aligns with the dynamic world of media and news. As you explore the tools essential for modern PR efforts, understanding the features and services provided by Muck Rack is crucial. This platform offers an integrated suite to search for journalists, monitor news across various outlets, and build comprehensive reports, simplifying the way you manage public relations.

Pricing often plays a pivotal role in your decision-making process, and Muck Rack's structure caters to this need by providing a range of options to suit different organizational sizes and budgets. The service is designed to be user-friendly, and it's reinforced by positive user reviews reflecting high satisfaction in integration, deployment, and support areas. Recent updates indicate a continued evolution of product capabilities, ensuring that Muck Rack remains relevant and effective in helping professionals like you to navigate the PR environment with ease.

What’s Muck Rack? Software Overview

Muck Rack positions itself as a comprehensive tool in the realm of public relations management (PRM), offering services that bridge the gap between PR professionals and journalists. With a focus on providing real-time media databases, it's designed to streamline how you manage media lists and monitor coverage across various outlets.

Key Features:

  • Media Databases: Access expansive databases to locate and connect with relevant journalists and media contacts.
  • Pitching Module: Create and manage personalized pitches to engage with the media effectively.
  • Monitoring: Keep tabs on your brand's media coverage across news, broadcast, and social media platforms.

Deployment & Access:

  • Cloud-Based: As a Software as a Service (SaaS), Muck Rack operates completely in the cloud, ensuring you have access anywhere with internet connectivity.


  • Reported price: Around $5,000 per year, though actual costs may vary based on the chosen plan and organizational needs.

By integrating media databases and digital campaigning processes within a single platform, Muck Rack simplifies how you create media lists, track journalist interactions, and measure the impact of your PR campaigns. This service is crafted for you to schedule communications, customizing follow-ups without expending additional time. It is used by entities ranging from small businesses to large organizations, each leveraging Muck Rack to foster trust, craft their narratives, and underscore the intrinsic value of earned media.

Key Features

Media Tracking & Coverage Reports: You can comprehensively track your brand's media coverage across various platforms. Stay informed with coverage reports that detail the reach and impact of your media mentions.

Alerts & Tracking Inquiries: Customizable alerts ensure you never miss key mentions. Manage and track your interactions with journalists and media inquiries with ease.

Pitching: Muck Rack simplifies the pitching process, allowing you to reach out to journalists and media outlets directly. Personalize your communication and track the progress of your pitches.

Search Features: Utilize advanced search features, including Boolean operator-driven functionality, to find the most relevant journalists and media outlets for your PR campaigns.

  • Boolean Searches: Craft precise queries using Boolean logic to filter and pinpoint journalists or articles that match your specific needs.

Research & Media Database: Access Muck Rack's extensive database for in-depth research on media outlets, publications, and journalists, to tailor your PR activities.

Clipping Service: Benefit from the clipping service for capturing and organizing relevant media mentions, saving you time and effort in monitoring.

Free Trial: Depending on availability, you may start with a free trial to explore the platform's capabilities before committing to a subscription.

By taking advantage of Muck Rack's key features, you're equipped with the tools to effectively manage your public relations and monitor your brand's presence in the media landscape.

User Interface and Usability

Muck Rack's interface in 2024 is designed for intuitive navigation, allowing you to efficiently manage your public relations tasks. When you log in, you're greeted with a dashboard that presents a high-level view of your media coverage and communications.


  • Sidebar Menu: Access key features like journalist search, media monitoring, and reporting tools.
  • Top Bar: Quickly find settings, support, and account information.

Key Usability Features:

  • Search Functionality: Strong filters enable you to fine-tune your searches for journalists and media outlets.
  • Custom Lists: Easily create and manage lists to organize your contacts and campaigns.

Monitoring and Alerts:

  • Customizable alerts let you stay abreast of brand mentions and relevant news stories.

Reporting Tools:

  • Generate reports with visuals to interpret your PR campaign's performance.

Contact Management:

  • A simplified system for tracking your interactions and history with specific journalists and influencers.

As you interact with the platform, tooltips and guides are available to help clarify the functions of various features. The layout employs a clean aesthetic, with actions and information organized logically to support a smooth workflow.

Visual Design:

  • Clear icons and color-coding enhance recognition and usability.
  • The design consistency across different modules minimizes your learning curve.

In terms of performance, Muck Rack emphasizes speed and responsiveness, ensuring that your workflow remains uninterrupted. The platform adapts well across different devices, maintaining functionality and aesthetic on tablets and smartphones for PR professionals on the go.

Security Features

When considering Muck Rack for your public relations management needs, it is crucial to assess the security measures in place to protect your data. To assist in your evaluation, here is an outline of the security features that Muck Rack offers.

Data Encryption:
Your communications and stored data are safeguarded using robust encryption protocols both in transit and at rest. This ensures that sensitive information cannot be intercepted or accessed by unauthorized parties.

  • Transit: SSL/TLS encryption
  • At Rest: AES-256 encryption

Access Control:
Muck Rack implements strict access control measures. You benefit from role-based access controls (RBAC) which allow you to define permissions and restrict access based on user roles within your organization.

  • Roles: Customizable to fit team structure
  • Permissions: Fine-grained control over data access

Privacy Policy and Compliance:
You should review Muck Rack's privacy policy to understand how your data is handled and protected. The policy outlines compliance with current data protection regulations, giving you peace of mind about your privacy.

  • Policy: Transparent handling of personal information
  • Compliance: Adherence to industry standards and regulations

Regular Security Audits:
Muck Rack’s commitment to security includes regular audits of their systems to identify and remediate any vulnerabilities, ensuring a proactive stance on security.

  • Audits: Conducted by internal and external experts
  • Remediation: Timely fixing of security issues

By leveraging these security features, you can be confident that your PR management activities on Muck Rack are protected by a strong security framework.

Pros and Cons

When evaluating Muck Rack for your public relations needs, you should consider the following advantages and drawbacks:


  • Comprehensive Features: You have access to a variety of features that cater to different aspects of public relations, including media monitoring and analytics.
  • User Interface: The platform is known for its ease of use, ensuring you can navigate through various functionalities with little hassle.
  • Customer Support: You can expect solid customer support according to user feedback, which can be a significant advantage in times of need.
Aspect Advantage
Personalized Pitches Ability to tailor pitches to individual journalists
Accuracy High accuracy in media listings and contact information


  • Pricing: The service might be on the higher end, especially for smaller organizations or individual PR professionals.
  • Subscription Model: Some users have difficulties with the unsubscribe process, and you should review the terms before subscribing.
  • Freemium Version: If you're looking for a free version, Muck Rack may disappoint as it does not offer a freemium version for trial.
Aspect Drawback
Premium Consulting/Integration Services come at an additional cost which might not be ideal for all budgets
Shortcomings Some users report issues with the basic business model that may affect efficiency

This breakdown should provide you with a clear and balanced view of what Muck Rack offers in 2024, helping you to determine if it aligns with your PR objectives and budget.

Phone covers

Plans and Pricing

When considering Muck Rack for your public relations and communications needs, it's essential to understand the various pricing models offered to fit your budget. Muck Rack operates primarily on a subscription-based model, which may include various plans tailored to the size and scope of your team or organization.

The pricing for Muck Rack can generally be anticipated to start around $5,000 per year for their cloud-based platform, although exact figures may vary based on the features and scale of service that best suit your requirements. This investment grants you access to a platform designed for finding journalists, managing news monitoring, and analyzing media coverage conveniently in one place.

While evaluating your options, you should note that Muck Rack does not publicly advertise a free or freemium version of its service. This reinforces the platform's positioning as a premium tool for professionals seeking comprehensive and sophisticated media database and PR management tools.

Possible Subscription Features:

  • Access to a comprehensive media database
  • Tools for building and managing journalist relationships
  • News monitoring capabilities
  • Team collaboration features
  • Media coverage analysis tools

To determine the most accurate and current pricing, and to identify which plan aligns with your needs, contacting Muck Rack directly for a demo or a quote is recommended. This way, you can engage with their team, ask relevant questions, and ensure that the value meets your expectations relative to the cost.

Customer Support Experience

When you engage with Muck Rack's customer support, you can expect a proficient and responsive experience. The support rating from various users suggests a positive impression, indicative of the company's commitment to service excellence.

Contacting Support:

  • Method: You may contact customer support via email or directly through their platform.
  • Availability: Customer support typically operates during standard business hours, with provisions for different time zones.

Response Time:

  • Quick turnaround is a notable feature, with most inquiries being addressed promptly.

Support Quality:

  • The services offered by the support team include troubleshooting, guidance on usage of Muck Rack features, and assistance in optimizing media contact searches.
  • Rating Distribution: As per the latest insights, the ratings break down as follows:
Rating Percentage
5 Star Notably high percentage
4 Star Comparable to 5 Star ratings
3 Star Minimal reports
Below 3 Star Rare occurrences

Personalized Assistance:

  • Their customer service team is capable of offering personalized advice. When you encounter challenges or have queries regarding media contacts or other features, the support is structured to provide tailored help.

Language and Tone:

  • Interactions with the customer service department are reported to be clear and concise, reflecting proficiency in both the platform’s use and an understanding of public relations needs.

By leveraging these support services, you can enhance your efficiency and effectiveness in managing your public relations campaigns through Muck Rack.

Security Features

When considering Muck Rack for your public relations management needs, security is a vital aspect that protects your sensitive data. Muck Rack understands the importance of safeguarding your media database and the proprietary insights derived from ROI reporting.

  • Data Encryption: Your communication and media contacts are protected with advanced encryption technology. This ensures that your interactions with journalists and your media lists remain confidential.
  • Access Control: Implement robust permission settings to ensure that only authorized users can view or alter your media database and ROI reports.
  • Privacy Compliance: Muck Rack adheres to privacy laws and regulations, consistently updating their practices to maintain compliance and protect your information.
  • Regular Audits: To maintain high-security standards, Muck Rack conducts regular security audits, thereby identifying and mitigating potential risks.

Your ROI reporting benefits from these security measures, as the sensitive data within these reports demand stringent protection. With Muck Rack's security features, you can confidently manage your PR campaigns, knowing your data is in safe hands.

Muck Rack Review: The Bottom Line

Muck Rack presents itself as a robust solution for your public relations needs, particularly if you require comprehensive access to journalist contact information and media monitoring. As a PR platform, it is designed with a focus on helping you track news trends and gather insights that are crucial for fine-tuning your outreach strategies.

For small businesses or marketing affiliates, investing in Muck Rack could translate into a significant ROI as it facilitates targeting relevant influencers and media contacts. It simplifies the process of identifying and connecting with journalists, which can be pivotal for enhanced brand visibility. Here's a brief overview:

  • Media Monitoring & Research: Stay updated with real-time alerts and detailed reports on your media mentions.
  • Influencer Outreach: Allows easy identification and outreach to relevant influencers and journalists.
  • Social Media & Broadcast Coverage: Tracks your brand presence across various channels including social media and broadcast networks.
  • PR Planning Tools: Offers resources for meticulous PR planning to streamline your campaign strategies.
  • ROI: Muck Rack's features aim to maximize your PR efforts in terms of outreach and media relationship management.

Pricing: Muck Rack offers subscription-based pricing, but specific figures aren't provided in the public domain. You can request a demo or contact the vendor directly to discuss detailed pricing tailored to your organization's needs.

In your capacity as a PR professional or business owner, Muck Rack's suite of tools—from media research to social reports and monitoring reports—can support the full spectrum of your PR requirements, including tracking broadcast coverage monitoring and gaining news trend insights. While exact pricing details are not disclosed, the platform’s scalability and customization options indicate it can cater to a diverse range of business sizes and PR demands.

Frequently Asked Questions

In this section, you'll find specific information about Muck Rack's latest offerings, pricing comparisons, cost details, available discounts, differentiation from competitors, and customer satisfaction insights for the 2024 version.

What features does Muck Rack offer in its 2024 version?

Muck Rack's 2024 version continues to cater to various public relations needs with features that focus on media monitoring, reporting analytics, and journalist database access, ensuring you have the tools to manage your PR campaigns effectively.

How does Muck Rack's pricing compare to other PR tools like Cision and Meltwater?

Muck Rack's pricing is competitive within the PR tool landscape, often propositioned as a more cost-effective solution compared to industry giants like Cision and Meltwater, especially when evaluated for similar feature sets and capabilities.

Can you provide a cost breakdown for Muck Rack's services?

While specific figures are not disclosed, Muck Rack offers tiered pricing based on the number of user seats and feature inclusions. Typically, there are standard plans supplemented by add-on options, allowing you to customize the service to your needs.

Are there any discounts or deals available for Muck Rack in 2024?

It's common for Muck Rack to offer discounts or bundled deals, especially for long-term commitments or during promotional periods. In 2024, you might encounter specific discounts for new users or for existing customers who wish to upgrade.

How does Muck Rack differentiate itself from competitors like Prowly?

Muck Rack sets itself apart from Prowly through a highly intuitive interface, its expansive and frequently updated journalist database, and robust analytics that help you track and measure the impact of your PR efforts with precision.

What has been the customer satisfaction level with Muck Rack's platform?

Customer satisfaction with Muck Rack has generally been positive with recognition for its user-friendly design and effective support services; however, some users have noted issues with unsubscribing features, which Muck Rack may need to address to maintain high satisfaction levels.

Share on