Brandwatch Review 2024: Details, Pricing & Features

Last Update:

13 mins

Brandwatch is evaluated for its prowess in social listening, offering a peek into how it crafts data-driven strategies for brands.


Reviewed by Chloe Bidle

Creative social media strategist, driving engagement and innovation.

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  1. What’s Brandwatch? Software Overview
    1. Key Features:
    2. Platform Usability:
  2. Key Features
  3. User Interface and Usability
  4. General Usability
  5. Dashboards and Reporting
  6. Customization of Experience
  7. Pros and Cons
  8. Plans and Pricing
  9. Customer Support Experience
  10. Security Features
  11. Brandwatch Review: The Bottom Line
    1. Final Verdict
    2. Recommendations
  12. Frequently Asked Questions
    1. What are the key features of Brandwatch in 2024?
    2. How does Brandwatch pricing compare to similar tools like Meltwater?
    3. What are the pros and cons of using Brandwatch for social media analysis?
    4. Can you explain the data sources that Brandwatch relies on for its insights?
    5. How much does a typical Brandwatch subscription cost per month?
    6. Is Brandwatch considered a reliable platform for social media analytics?

Brandwatch has positioned itself as a pivotal tool in the realm of consumer intelligence and social media management. As you explore the features and solutions it offers in 2024, you'll find it is designed to help businesses tap into customer insights by monitoring and analyzing online conversations. Whether you're looking to understand market trends, measure campaign performance or keep an eye on your brand's online reputation, Brandwatch presents a suite of tools that cater to these needs with precision and depth.

In considering Brandwatch for your business, the detail-oriented approach to product features stands out. The platform provides robust analytics, visualizations, and an AI-powered data processing system that can transform social media chatter into actionable business strategies. Your decision to integrate Brandwatch into your operations hinges on understanding these intricate features and how they can be tailored to align with your objectives.

Understanding pricing is crucial, as it enables you to balance the platform's capabilities with your budgetary constraints. Over the years, Brandwatch has demonstrated a clear commitment to offering flexible pricing models. This accommodates a range of business sizes and needs, allowing you to select a plan that makes economic sense for your company without compromising on the depth of insights you can garner from the vast sea of online data.

What’s Brandwatch? Software Overview

Brandwatch is a robust software-as-a-service (SaaS) platform specializing in social media monitoring and analytics. As a cloud-based solution, it gives you the tools to sift through vast amounts of social web data. Your business can leverage Brandwatch to track online conversations, gain actionable insights, and understand customer sentiments.

Key Features:

  • Social Media Monitoring: Track your brand presence across various channels.
  • Analytics: Uncover patterns and trends within social conversations.
  • Search Functionality: An advanced search engine to pinpoint specific data.

Brandwatch services a wide range of industries, demonstrating its versatile application in today’s digital landscape. With its comprehensive web-based interface, managing your social media presence and turning data into strategic decisions becomes streamlined and efficient.

Platform Usability:

  • User-Friendly: Simple navigation and interactive dashboards.
  • Advanced Tools: For in-depth analysis and reporting.

By utilizing Brandwatch, you harness the ability to analyze and engage with customers promptly, a critical advantage in the fast-paced realm of social media.

Key Features

Insights & Views: With Brandwatch, you have a robust platform at your fingertips to extract meaningful insights from online conversations. The analytics platform allows you to view and analyze data in real time, empowering you to make informed business decisions.

Monitoring & Analysis: Your ability to monitor campaigns, track competitors, and manage your social media presence is enhanced by Brandwatch's comprehensive monitoring tools. The AI-powered analysis dives deep, offering granular sentiment analysis and competitive analysis, which is crucial for staying ahead in your market.

Engagement & Publishing: Engage directly within the platform and publish content seamlessly. This integration saves time and ensures that your engagement is both strategic and impactful.

Charting & Filters: Utilize advanced charting options and filters to distill the data you need. Whether you're doing market research or keeping an eye on specific conversations around your brand, these features help you drill down to the essentials.

Integration & API: Brandwatch offers extensive integration capabilities, including a flexible API that allows for easy connectivity with other systems.

Languages & Data Collection: The platform supports multiple languages, ensuring that your brand can track and analyze conversations across different regions. This language support is crucial for global brands looking to collect data and gain insights from diverse demographics.

Categorization & Metadata: Automated categorization and rich metadata features help you sort and analyze conversations more effectively, identifying trends and patterns that can guide your content and strategy.

Alerts & Social Intelligence: Stay up-to-date with email alerts and rely on Brandwatch as your social intelligence platform to keep your finger on the pulse of the digital landscape.

Here is a quick rundown of Brandwatch's key features:

  • AI-driven Insights: Gain deep understanding from complex data.
  • Real-Time Views: Monitor your brand's online presence with live data.
  • Sentiment & Competitive Analysis: Understand market position and customer perception.
  • Engagement Tools: Manage and expand your online engagement directly.
  • Robust Charting: Employ advanced visualization for your data.
  • Custom Filters: Narrow down data swiftly and effectively.
  • API & Integration: Connect with your existing tech stack with ease.
  • Language Support: Get insights from a multitude of linguistic sources.
  • Efficient Categorization: Organize data with cutting-edge categorization.
  • Email Alerts: Receive timely updates on crucial metrics and mentions.

Each feature contributes to a powerful suite of tools that helps you not only gather data but also derive actionable insights for research and strategy formulation.

User Interface and Usability

When you access Brandwatch, you'll notice that the platform aims to be user-friendly and intuitive, catering to a range of users, from novice to expert. It's designed with a clean, modern user interface that makes navigation straightforward. The dashboards are a highlight, allowing you to quickly visualize data and insights which can be customized according to your needs.

Tagging and categorization are built into the interface, streamlining the process of organizing mentions and insights. As you work with Brandwatch, you'll appreciate the ability to create custom dashboards that focus on the specific metrics and data points important to your strategy.

Here's a quick breakdown of key features:

  • Dashboards: Drag-and-drop functionality to customize your view.
  • Tagging: Efficient categorization of mentions for easy analysis.
  • Customization: Tailor-made layouts to suit your reporting style.

The user experience with Brandwatch is enhanced by its relative ease of use; it doesn't require extensive training to start. That said, getting to grips with more advanced features will take some time, but this is a standard learning curve with sophisticated tools. The aim is to provide a customer experience that is empowering and insightful, reflecting your need for detailed social media monitoring without overwhelming complexity. The platform's design focuses on bringing complex data into a manageable format for better decision-making.

Remember, your experience will vary based on how complex your monitoring needs are, but Brandwatch has put considerable effort into making sure that your encounter with the software is as seamless as possible.

General Usability

When you explore Brandwatch, you're engaging with a platform renowned for its user-friendly interface. The design is simple to use, catering to users of varying expertise levels. Whether you're a novice or an expert in social media analytics, Brandwatch's layout and features are presented clearly, optimizing your navigational experience.

First off, the dashboard is streamlined, providing quick access to different functionalities:

  • Navigation Bar: Easily locate different tools and settings.
  • Search Function: Swiftly find topics or keywords.
  • Analysis Panels: View data represented in formats that are simple to interpret.

As you interact with the system, the learning curve is moderate. Familiarity with the features develops rapidly due to intuitive placement and responsive elements. Feedback from experiences in 2024 suggests a robust onboarding process, guiding you effortlessly through initial setup and use.

Regarding specific tasks, here's a snapshot:

  • Data Collection: Automated, with filters for precision.
  • Data Analysis: Visual representations enhance understanding.
  • Report Generation: Templated and customizable options save time.

Do note that personalization plays a significant role in enhancing usability. You can adjust the platform to better fit your workflow, which streamlines your routine monitoring and analysis tasks. Access to support or tutorials is a click away, ensuring you're not left in the dark with any queries you might have.

Dashboards and Reporting

When utilizing Brandwatch for your marketing efforts, you gain access to comprehensive dashboards that are instrumental in monitoring your brand's presence on the internet. These dashboards are highly customizable, allowing you to tailor them to meet your specific needs.

Key Features:

  • Real-time data representation: The dashboards update continuously, providing you with the latest data for your analysis.
  • Customizable dashboard components: Over 25 different components give you the flexibility to create a dashboard that focuses on the metrics most relevant to your business.

Data Tagging:

  • By using the tagging feature, you can organize mentions and categorize data effectively, ensuring easy retrieval and improved analysis.
  • Tags can be applied manually or through automation, facilitating a more streamlined approach to data management.

Graphical Reporting:

  • The platform translates large datasets into graphs and charts within minutes, enhancing the visualization of complex information.
  • Boolean logic feature simplifies the process of creating complex queries that feed into your reporting, providing you with a set of user-friendly tools to dissect data efficiently.

Using Dashboards:

  • You have the ability to monitor several campaigns simultaneously, comparing and analyzing performance across different parameters.
  • Influencer analysis and campaign analysis reports are readily available, making it easier to make informed decisions based on consumer insights.

Remember, the objective is to leverage these reporting tools to gain actionable insights into your brand's performance, which can inform strategic decisions. With Brandwatch's robust dashboards and reporting capabilities, you stay informed and adapt quickly in a dynamic market landscape.

Customization of Experience

When you’re navigating the Brandwatch platform, you can tailor your experience to align with your specific business needs. The customization options are designed to enhance both the usability and customer experience, allowing you to gain insights that are most pertinent to your organization.

User Dashboards: You have the ability to create custom dashboards, which include a range of widgets and filters to pinpoint the data you need. This ensures that your analysis is as streamlined or as detailed as you require.

Customization Feature Description
Filters Apply specific filters to focus on data that matters to you.
Alerts Set up personalized alerts to stay informed on critical mentions or shifts.
Tags & Categories Organize mentions with custom tags and categories for easier analysis.

Templates & Queries: Brandwatch offers a variety of templates that you can use as a starting point. You can tweak these pre-built queries to hone in on more relevant conversations and topics.

Reporting: The platform's reporting capability lets you format and export data in a way that suits you best, whether that's through PDF reports, interactive data visualizations, or exporting raw data for further analysis.

By leveraging these customizable features, you're empowered to mold the Brandwatch platform to fit your user experience requirements directly, making your consumer intelligence efforts as effective and efficient as possible.

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Pros and Cons


  • Range of Use Cases: You can leverage Brandwatch for a variety of business needs related to social media monitoring.
  • Analysis Power: There's an ability to analyze and gather insights from social media conversations effectively.
  • Multilingual Coverage: Brandwatch provides support across multiple languages, which can be beneficial if you operate in a global marketplace.
  • Workflow Tools: The platform includes search operators and workflow tools to streamline your social media management processes.


  • User Experience: Some users have found the ease of use to be less than optimal, with a learning curve that could impact new users.
  • Customer Support: Reviews suggest that the customer support provided by Brandwatch may have room for improvement.
  • Value for Money: Certain users consider the tool to be inadequate in terms of value for money, particularly for some companies.

Your experience with Brandwatch will depend on various factors including company size, industry, and specific use cases.

Pros Cons
Wide range of business applications Steep learning curve for new users
Effective analysis and insights Customer support may vary
Supports multiple languages Perceived as costly for some businesses
Useful workflow tools Not suitable for all types of businesses

Plans and Pricing

When considering Brandwatch for your social listening needs, you'll encounter a variety of subscription plans tailored to different business sizes and requirements. Pricing structures are not publicly detailed as of 2024, but Brandwatch has historically offered tiered plans that cater to small, midsize, and large enterprises.

Subscription Options:

  • Small Business Plans: Designed for companies with a need for basic listening tools, these plans often include core features, a limited number of mentions, and accounts.
  • Enterprise Solutions: These plans typically offer increased capacity for mentions and historical data, advanced analytical tools, full API access, and more customized options for larger businesses.

All subscriptions are designed with scalability in mind, meaning you can start with a plan that fits your current size and grow your subscription as your needs evolve.

Free Trial

Considering the investment, a free trial is a significant advantage. Brandwatch often provides a demo or trial period allowing you to test the platform's performance.

Additional Benefits:

  • Unlimited Users: Plans may allow for an unlimited number of users within your business, ensuring team-wide access without additional per-user fees.
  • SSO (Single Sign-On): For enhanced security and convenience, single sign-on capabilities are commonly integrated into the subscription, simplifying account management.

To determine the specific cost for your organization, requesting a personalized quote will give you the most accurate information. Pricing will reflect your business's unique demands, the scale of monitoring required, and any additional features or integrations you opt-in for.

Customer Support Experience

Brandwatch offers comprehensive customer support to ensure you can leverage their platform effectively. You have access to a range of services that are designed to help you get the most out of your investment.


  • Webinars: Participate in live online sessions to grasp the platform's capabilities.
  • Documentation: Extensive user guides and articles are provided for self-help.
  • Videos: Instructional content covers basic to advanced features.

Customer Support:

  • Email and Phone Support: Reach out for direct assistance with specific issues.
  • Help Desk: Submit tickets for a structured support process.
  • 24/7 Service: For critical issues, support is available around the clock.

Support Experience:

  • Responsive: Brandwatch aims to maintain a quick response time.
  • Knowledgeable: Support staff are well-versed in the platform's intricacies.
  • Multilingual Support: Assistance is provided in several major languages.

Here's how you can expect your interactions to unfold:

  1. Initially, you will report your issue through the preferred support channel.
  2. A support representative will acknowledge your inquiry, often providing an estimated timeframe for resolution.
  3. Depending on your issue, you might receive step-by-step guidance, be directed to appropriate resources, or have a technician work on the problem.
  4. Upon resolution, you’ll likely receive a follow-up to ensure your satisfaction with the solution provided.

Your experience with Brandwatch's customer support should feel seamless and efficient, with clear communication and timely resolutions.

Security Features

Brandwatch prioritizes your data security through a comprehensive set of features designed to protect your digital assets and maintain privacy. By employing robust security protocols, Brandwatch ensures that your customer insights and business intelligence remain confidential and secure.

  • Single Sign-On (SSO): Simplify your access management with SSO capabilities. This system allows you to manage team access easily with one set of login credentials, reducing the risk of password-related breaches. By integrating with your existing identity provider, Brandwatch provides a seamless and safe entry point to its platform.

  • Data Encryption: Protect your data both at rest and in transit with encryption measures. Your sensitive information is shielded using up-to-date encryption standards, making sure that unauthorized parties cannot intercept or read your data.

  • Compliance Standards: Brandwatch aligns with recognized compliance frameworks to ensure your data is handled according to industry best practices. This commitment reflects their dedication to preserving the integrity and confidentiality of your information.

  • Regular Security Audits: Your peace of mind is bolstered by routine security reviews. These audits are essential to proactively identifying and mitigating potential vulnerabilities, ensuring continuous improvement in the protection of your data.

  • Access Control: Manage who has access to specific data and features with granular access control settings. By assigning specific user roles and permissions, you can maintain strict data governance and limit exposure to sensitive analytics.

Using these security features, you can trust that Brandwatch is guarding your vital business insights while you focus on leveraging consumer intelligence for strategic decision-making.

Brandwatch Review: The Bottom Line

Brandwatch positions itself as a robust tool tailored for deep data analysis and trend tracking, striking a balance between comprehensive features and investment value, particularly for entities reliant on social media insights.

Final Verdict

Your evaluation of Brandwatch in 2024 hinges on the tools and functionalities critical to your business or project needs. With a User Satisfaction rate of 97% and an average score of 8.0/10, Brandwatch gains recognition for its proprietary technology and quality data coverage. Key benefits include:

  • Advanced sentiment analysis
  • Real-time trend tracking
  • Extensive data integration options

Feature-wise, enterprises and industry professionals stand to benefit greatly from its offering, as it effectively analyzes and quantifies online conversations and contexts.


Brandwatch is highly suitable if you:

  • Require comprehensive social media insights for strategic decisions.
  • Seek an analytical tool with high-quality data coverage and integration capabilities.

For pricing, it appears to start at approximately $800 for 10,000 mentions, with variations depending on the specific needs and scale. Prior to committing, consider requesting a demonstration to better understand the potential impact on your marketing efforts or industry-specific requirements.

With its emphasis on a feature-rich experience and favorable reviews, consider Brandwatch as a strong candidate if your use cases align with the tool's strengths.

Frequently Asked Questions

In this section, you'll find concise answers to common queries about Brandwatch in 2024, touching on its features, pricing, and the reliability of its social media analytics.

What are the key features of Brandwatch in 2024?

Brandwatch offers a robust set of features tailored for social media monitoring, including advanced sentiment analysis, trend tracking, and influencer identification capabilities, which cater to your need for comprehensive social insights.

How does Brandwatch pricing compare to similar tools like Meltwater?

While both Brandwatch and Meltwater are premium services in media monitoring, Brandwatch's pricing starts at around $800 monthly, which could be higher compared to Meltwater, depending on the specific plan and features you choose.

What are the pros and cons of using Brandwatch for social media analysis?

The pros of using Brandwatch include its extensive data coverage, real-time analytics, and ability to track and analyze online conversations across various platforms. However, some might find it less affordable for smaller organizations and potentially overwhelming due to its feature density.

Can you explain the data sources that Brandwatch relies on for its insights?

Brandwatch gathers data from multiple online sources, including social media networks, news sites, blogs, and forums, ensuring a comprehensive overview of public perception and discourse surrounding your brand.

How much does a typical Brandwatch subscription cost per month?

Prices for Brandwatch subscriptions generally start from $800 per month but can vary based on the scale of your operation and the specific features you need for your social media analysis requirements.

Is Brandwatch considered a reliable platform for social media analytics?

Yes, Brandwatch is viewed as a highly reliable platform by many organizations for its accurate tracking and insightful analysis of social media trends and conversations. It is highly regarded for its breadth of features and the depth of its analysis.

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