Meltwater Review 2024: Details, Pricing & Features

Last Update:

10 mins

Meltwater's media monitoring prowess is under our microscope, showcasing its role in shaping informed PR strategies across industries.


Reviewed by Chloe Bidle

Creative social media strategist, driving engagement and innovation.

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  1. What’s Meltwater? Software Overview
  2. Key Features
    1. Media Monitoring and Insights
    2. Data Analytics and Reporting
    3. Sysomos Integration for Enhanced Capabilities
  3. User Interface and Usability
  4. Pros and Cons
    1. Advantages
    2. Limitations and Downfalls
  5. Plans and Pricing
  6. Customer Support Experience
  7. Security Features
  8. Meltwater Review: The Bottom Line
  9. Frequently Asked Questions
    1. What are the primary features and benefits of using Meltwater in 2024?
    2. How does the pricing structure of Meltwater compare with its competitors?
    3. What are the main strengths and weaknesses of Meltwater according to user reviews?
    4. In what ways can businesses effectively utilize Meltwater for market analysis?
    5. What improvements have been made to Meltwater's data accuracy in recent updates?
    6. How does Meltwater's toolset stand out from other media monitoring solutions?

Meltwater has established itself as a comprehensive media intelligence platform that offers a range of tools designed to empower your public relations and brand management strategies. With its roots stretching back to 2001, the company has evolved to serve over 30,000 corporate customers around the globe, emphasizing its reputation in the media monitoring space. As you consider software for gleaning brand insights, it's essential to examine what Meltwater brings to the table in terms of features, pricing, and the potential it has to amplify your media presence.

Navigating the intricate landscape of public relations software tools requires a clear understanding of what each platform offers. Meltwater is praised for its in-depth analytics and data-rich approach to media monitoring, which allows you to track your brand's global footprint, monitor competitors, and stay informed about industry trends. You'll find that a diverse range of features are at your disposal, including social media tracking, news monitoring, and advanced reporting capabilities that could refine how you engage with media channels and audiences.

In terms of investment, reviewing Meltwater's pricing structure is key to ensuring it aligns with your business objectives and budget. The platform typically offers customized pricing tailored to your specific needs, which means you'll need to request a quote to understand the financial commitment involved. User satisfaction ratings suggest a positive reception to Meltwater's offerings, so as you deliberate, keep in mind both the software's capabilities and the value it may add to your strategic communications portfolio.

What’s Meltwater? Software Overview

Meltwater is a comprehensive media intelligence platform designed to empower you with insights from a range of digital media sources. As a pioneer in the media intelligence space, Meltwater assists professionals in public relations, communications, and marketing by granting access to critical information needed to remain competitive.

Key Components:

  • Media Intelligence: Access to global media coverage across various channels.
  • Social Media Management: Tools to manage and analyze your presence on social platforms.
  • Dashboards & Views: Customizable interfaces to track and interpret media data.

Founded in Norway in 2001, Meltwater has grown to serve over 30,000 corporate customers by delivering an integrated solution to enhance decision-making based on data-driven insights. With Meltwater, you gain the capability to track, analyze, and interpret media coverage and social conversations, giving you a clearer view of your brand's presence and reach.

Features at a Glance:

  • Real-time Analytics: Stay updated with immediate insights.
  • Competitive Analysis: Compare your media footprint against competitors.
  • Influencer Engagement: Identify and connect with key influencers.

By utilizing Meltwater's tools, you can optimize your media strategy and ensure a more engaging customer relationship. The service aggregates content from various channels, providing you with actionable information through an easy-to-navigate dashboard. The platform's rigorous approach to Outside Insight Technology allows you to anticipate trends and consumer preferences, setting a foundation for proactive campaign planning.

Key Features

Exploring the key features of Meltwater's offerings for 2024, you'll find that its suite includes comprehensive media monitoring and insights, robust data analytics and reporting, and an enhanced set of capabilities through Sysomos integration. These tools are designed to empower your engagement team with accurate media intelligence and analytics.

Media Monitoring and Insights

Meltwater's media monitoring feature allows you to track and analyze your brand's presence across various channels. From social media to online news, you can monitor mentions, assess the sentiment surrounding your brand, and understand how you stack up against your competitors. With advanced filters and social listening tools, collecting brand insights becomes streamlined and actionable.

Data Analytics and Reporting

Data drives every successful engagement strategy. Meltwater equips you with social media analytics and reporting capabilities that enable you to measure key KPIs and metrics with accuracy. The analytics tool dissects complex data so you can make informed decisions. Reports are easy to generate within the dashboard, giving you a clear view of your brand's engagement and performance metrics.

Sysomos Integration for Enhanced Capabilities

The integration of Sysomos with Meltwater broadens your analytics and social media monitoring arsenal. You gain additional sophisticated tools to delve deeper into social conversations. The combined capabilities of Meltwater and Sysomos facilitate an even more detailed approach to monitor, analyze, and engage with your audience on social media, ensuring that every insight is leveraged for maximum impact.

User Interface and Usability

When you navigate the Meltwater platform, you'll find that the user interface is designed with clarity and efficiency in mind. The dashboard is clean, allowing you to easily listen to online conversations and track posts relevant to your brand. Menu items are well-organized, ensuring that you can find features without hassle.

The usability of Meltwater is a standout feature. Whether you're a member of an engagement team or solo managing your brand's presence, the platform facilitates a robust experience. Here’s a concise overview of what to expect:

  • Navigation:

    • Intuitive layout
    • Clear labels for functions and features
  • Features at a Glance:

    • Media Monitoring: Track and analyze conversations from various sources efficiently.
    • Social Listening: Stay on top of posts and trends that matter to your brand's values.
    • Engagement Tools: Interact with your audience and measure the impact of your campaigns.
  • Support:

    • Access to customer service for any queries or assistance improves the usability.
    • Knowledgeable support staff are ready to guide you through any complexities.
  • Learning Curve:

    • Moderate; resources are available to get you up to speed quickly.
    • Webinars and tutorials to educate new users on the platform's expansive capabilities.

In summary, the Meltwater user interface is designed to support your work rather than complicate it. With a suite of tools to monitor and engage with your audience, the platform bolsters your team’s efforts in managing online presence and extracting valuable insights from social media chatter.

Pros and Cons

When exploring a tool like Meltwater, it’s essential to weigh its strengths against any potential weaknesses. This ensures you choose a solution that aligns with your professional needs for media monitoring and analytics.


  • Extensive Media Database: You gain access to a comprehensive media database that allows you to monitor a wide array of sources. Your ability to track online conversations, publications, and social media is robust, maintaining a pulse on your industry’s landscape.
  • Professional Reports: Benefit from professional-level reports that synthesize complex data into actionable insights, helping you to craft strategic PR and marketing campaigns.
  • Social Media Analytics: Meltwater offers detailed social media analytics, providing qualitative and quantitative insights into your brand’s social media performance and audience engagement.

Limitations and Downfalls

  • Expensive: The cost of Meltwater’s services can be high, which may be a challenging investment for smaller companies or those with limited budgets.
  • Account Limitations: You may encounter certain account limitations that restrict the number of users or amount of data you can access without upgrading to a more costly plan.
  • Customer Service: Some users report less-than-satisfactory experiences with customer service, describing it as slow or unhelpful in resolving issues.
  • Aggressive Sales Tactics: There is feedback about aggressive sales techniques used by representatives, which can be off-putting for potential clients looking for a more consultative sales approach.
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Plans and Pricing

Meltwater offers a range of pricing plans that cater to your business needs. Multiple tiers are available, with the specific cost varying based on the features and scale of service you require.

  • Basic Plan: Designed for smaller teams and businesses, this plan provides access to essential media monitoring tools and analytics.

  • Professional Plan: This offers more advanced features, such as outreach management and social media tracking, suitable for mid-sized businesses.

  • Enterprise Plan: Aimed at large organizations, the enterprise solution includes comprehensive media intelligence and full-scale data analytics.

Prices can vary from $800 to a customized quote based on your specific needs. An important aspect to consider is that there may be additional charges for a la carte items. These items allow you to tailor the service to your requirements but will increase the overall cost.

To assist with your decision, Meltwater's sales teams are available to provide detailed information and help you determine the best plan. They can also inform you about any available contracts or commitments that come with different pricing structures.

Meltwater also has an academy that offers training and support to help you maximize the platform's value. This could be included in your plan or come at an extra fee.

Should you require, you can request a PDF outlining the detailed pricing structure and services offered in each plan for easy comparison and reference.

Before making a decision, it's recommended that you engage with the sales team to clarify any potential additional charges and understand the full scope of what each pricing tier offers.

Customer Support Experience

When leveraging Meltwater for your media intelligence needs, you will find comfort in knowing that their customer support experience is designed to assist you, whether you are a PR professional, journalist, or an individual end user. Their team is committed to providing reliable and professional assistance to ensure efficient use of their platform.

  • Live Chat & Email: For immediate concerns, Meltwater offers live chat and email support. Their responsiveness helps you get quick answers to pressing issues related to press releases, influencer collaborations, or monitoring social media.

  • Self-Service Resources: Meltwater provides a comprehensive library of articles and tutorials, enabling you to troubleshoot or become an expert user at your own pace.

  • Social Media Monitoring: If your challenges are with social media monitoring tools, Meltwater's support is adept at guiding you through them.

  • 24/7 Assistance: Given the global nature of media and communication, round-the-clock support is crucial. Meltwater caters to this need as indicated by user experiences highlighted on Gartner Peer Insights.

  • Training & Webinars: Enhance your skills through their scheduled webinars designed to keep you updated with the latest media trends and product updates.

For direct feedback on customer service quality, checking a vendor’s current rating on platforms like Gartner Peer Insights can provide you with insight from similar professionals. These ratings often reflect the company's effectiveness in addressing customer concerns and the overall satisfaction of their service.

In summary, Meltwater’s customer support ecosystem covers a range of services aimed at serving your needs promptly and professionally, aligning with the expectations for an established vendor in the media intelligence sector.

Security Features

When assessing the security features of Meltwater throughout 2024, you should be aware of the software's commitment to data protection and privacy.

Data Encryption: Meltwater ensures that your data is safeguarded through encryption, both in transit and at rest. This means that when your data is being sent to or from Meltwater's servers, it's encoded to prevent unauthorized access.

  • Transit: Utilizes SSL/TLS protocols
  • At rest: AES encryption standards

Access Control: You'll find robust access control mechanisms in place to manage who can see your data.

  • User Authentication: Strong password policies and multi-factor authentication (MFA)
  • Role-based Access: Customizable permissions to enforce the principle of least privilege

Privacy Compliance: Meltwater's service adheres to international privacy standards, reflecting a commitment to user privacy.

  • GDPR Compliance: Ensures user data is handled in accordance with EU regulations.
  • Data Processing Agreements: Available to meet specific regulatory needs.

Regular Audits: Frequent security audits and compliance checks guarantee that security measures are up to date. Meltwater engages with external security experts for penetration testing and vulnerability assessments to ensure service integrity.

Service Continuity: Your service availability is supported by Meltwater's investment in disaster recovery and business continuity planning. This includes regular backups and a clear strategy for service restoration in case of an incident.

By maintaining these security standards, Meltwater provides a service that focuses on protecting your data while ensuring that the efficiency and usability of its platform are not compromised.

Meltwater Review: The Bottom Line

Meltwater is a comprehensive media intelligence platform that caters to your need for real-time analytics and data-driven decision-making. As a professional in the field, you'll notice that its user-friendly interface aids swift navigation, allowing seamless integration with your existing workflow.

Features & Capabilities:

  • User Interface (UI/UX): Streamlined and intuitive for ease of use.
  • Customer Support: Rapid response with exceptional support services.
  • Integration: Effortlessly blends into your workflow.

Expert Endorsements: According to Gartner, a leading research and advisory company, Meltwater's customer service team is responsive, helping set up news feeds and address queries efficiently. However, they do not endorse, warrant, or promote Meltwater or its affiliates.

Pricing: Meltwater's pricing details require personal inquiry, as they are not publicly listed. This practice is common in the industry to provide tailored pricing based on your organization's size and needs.

For a sophisticated media intelligence tool that provides insights into customer engagement, Meltwater could be a choice worth considering in 2024. It's a pioneer in media intelligence AI and is recognized for its Outside Insight Technology.

Remember, it's important to conduct your diligence and consult with professionals before making any decisions, as your organization’s requirements are unique.

Frequently Asked Questions

In this section, you'll find targeted answers pertaining to the features, pricing, strengths, and practical application of Meltwater in 2024.

What are the primary features and benefits of using Meltwater in 2024?

Meltwater offers an integrated solution for media intelligence that equips PR, communications, and marketing professionals with tools for media monitoring, social media tracking, and industry insights. The benefit lies in its ability to streamline your workflow and keep you informed with real-time data.

How does the pricing structure of Meltwater compare with its competitors?

The pricing structure of Meltwater in 2024 remains competitive, offering various plans tailored to the size and needs of your business. Compared to its competitors, Meltwater's pricing reflects its comprehensive suite of tools that combine monitoring, analytics, and engagement in one platform.

What are the main strengths and weaknesses of Meltwater according to user reviews?

Based on user reviews, Meltwater’s strengths include its extensive media database, robust analytics capabilities, and strong customer support. However, some users mention the learning curve for new users and occasional issues with data accuracy as weaknesses.

In what ways can businesses effectively utilize Meltwater for market analysis?

Businesses can effectively utilize Meltwater for market analysis by leveraging its tools to monitor brand mentions, track competitor activities, and measure campaign effectiveness. This can help in gaining strategic insights and making informed decisions.

What improvements have been made to Meltwater's data accuracy in recent updates?

Recent updates to Meltwater have focused on enhancing data accuracy, including improved algorithms for sentiment analysis and better filter options to refine data collection, ensuring more precise and relevant media intelligence for users.

How does Meltwater's toolset stand out from other media monitoring solutions?

Meltwater's toolset stands out due to its comprehensive coverage across multiple media types, user-friendly interface, and the ability to assimilate a wide range of data sources into actionable insights, differentiating it from other media monitoring solutions in both scope and usability.

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