How to Use Instagram Collab Posts to Get More Engagement

Last Update:

15 mins

Unlock the potential of Instagram Collab posts with our easy-to-understand guide, enhancing your social media collaboration.


Reviewed by Chloe Bidle

Creative social media strategist, driving engagement and innovation.

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  1. What Is an Instagram Collab Post
  2. The Benefits of Instagram Collab Posts
    1. Increased Visibility
    2. Expanded Reach
    3. New Followers
    4. Diverse Content
    5. Networking Opportunities
    6. Enhanced Engagement
    7. Creative Collaborations
    8. Cross-Promotion
    9. Brand Exposure
    10. Community Building
  3. How to Create an Instagram Collab: Step-by-Step
  4. How Do I Enable Collaboration on Instagram
  5. Why Can't I Add a Collaborator on Instagram
  6. Can I Collaborate with Multiple Users in a Single Post?
  7. Is There a Limit to the Number of Collaborators in a Post
  8. Are There Specific Requirements for Using Collab Posts
  9. Can I Collaborate with Private Accounts on Instagram
  10. How Do I Remove Someone from a Collab Post
  11. Can I Edit Captions and Tags on Collab Posts
  12. What Is the Difference Between Collab Posts and Tagging Users
  13. How Can I Track the Performance of Collab Posts
  14. Wrapping Up
  15. Frequently Asked Questions
    1. Can you edit a post to add a collaboration once it's already been published?
    2. How can a user accept an invitation to collaborate on an Instagram post?
    3. Is it possible to boost the visibility of an Instagram collaboration post using sponsored promotion?
    4. How can employing collaboration posts potentially affect user engagement and reach?
    5. What are the best practices for creating effective collaboration strategies on Instagram?

Engaging with your audience on Instagram is pivotal for building your brand's presence, and one strategic way to amplify this engagement is through Instagram Collab posts. This feature allows you to co-author content with another user, which means the post appears on both users' profiles simultaneously. The power of collaboration can not only inject fresh content into your feed but also expands your reach significantly. By teaming up with a partner, each of you taps into the other's audience, creating a multiplier effect on your visibility and engagement.

Leveraging Instagram Collab posts is a smart move to drive more likes, comments, and shares. It's an innovative approach to cross-promote and benefit from a communal pool of followers. Whether you're aiming to grow your brand or keen on maximizing your influence, a collab post serves as a bridge to connect with more potential followers. As you share the spotlight, both you and your partner's followers receive diverse content, and in turn, you might see a surge in engagement levels, offering a window to deepen the connection with your audience and solidify your brand on Instagram.

What Is an Instagram Collab Post

An Instagram Collab post is a feature that allows you to collaborate on content with another user, effectively co-authoring a single post. When you create a Collab post, it appears simultaneously on both your profile and that of your collaborator, enabling a shared audience experience.

How It Works:

  • Engagement: The likes, views, and comments from both profiles are amalgamated, contributing to the post's overall engagement metrics.
  • Visibility: Your post gains the potential to be seen by both your followers and your collaborator's, widening your content's reach.

To initiate a collab post, you:

  1. Create a post as you typically would.
  2. Select 'Tag people' and then choose 'Invite collaborators'.
  3. Search and select the desired collaborator(s).
  4. Share the post, which sends a notification to your collaborator(s) to accept.

Key Benefits:

  • Enhanced Discovery: Tap into a new audience through your collaborator's followers.
  • Increased Engagement: Benefit from the combined interaction of two communities.
  • Shared Content Creation: It fosters creative partnerships, blending diverse styles and perspectives in content.

By leveraging the Instagram Collab post, you create a mutually beneficial situation, expanding both reach and engagement simultaneously. It's a strategic way to connect with new audiences, foster community, and create impactful content.

The Benefits of Instagram Collab Posts

Instagram Collab posts are a powerful tool for enhancing your brand's presence and fostering community on the platform. These posts leverage the platform's algorithm to increase visibility and engage a wider audience.

Increased Visibility

By collaborating, your content appears in the feed of your collaborator's followers, potentially doubling the eyes on your post. Instagram's algorithm favors content with higher engagement, which can increase your post's visibility.

Expanded Reach

Collab posts allow you to tap into your partner's audience, expanding your reach beyond your existing followers. This cross-pollination can introduce your brand to potential customers who are already engaged with similar content.

New Followers

These posts often result in gaining new followers who might discover your brand for the first time through a collaborator they already trust.

Diverse Content

Collaborations bring together different creative styles, offering your audience diverse content that can be more engaging and refreshing.

Networking Opportunities

Engaging with fellow creators or brands can open doors to future partnerships and potential business opportunities within your industry.

Enhanced Engagement

Collab posts attract comments and shares from the combined audiences of both collaborators, leading to enhanced engagement rates.

Creative Collaborations

Working with others fuels creativity and innovation, resulting in creative collaborations that can captivate your audience.


These collaborations act as a method of cross-promotion, letting each brand or creator advertise to the other's audience.

Brand Exposure

Brand exposure grows as these posts reach a larger, combined audience, building awareness and presence on the social media platform.

Community Building

Collaborative posts encourage users to join a wider community, fostering a sense of trust and connection between the audience and the brands or creators involved.

How to Create an Instagram Collab: Step-by-Step

Creating an Instagram collab post is an effective strategy for extending your reach and engaging with a wider audience. Here's the step-by-step process:

Step 1: Start with a Professional Account Ensure you have switched to a professional Instagram account—either Creator or Business—to access the collaboration features.

Step 2: Create Your Post Begin a new Instagram post as you normally would, by selecting either a photo or video that you want to share.

Step 3: Access the ‘Tag People’ Option After uploading your content and adding your filters, captions, or hashtags, navigate to the ‘Tag People’ feature from the post editing screen.

Step 4: Invite a Collaborator Within the ‘Tag People’ section, you will see an option to ‘Invite Collaborator’. Tap it, then search for the Instagram user with whom you wish to collab. Upon finding them, tap to add them to the post.

Step 5: Wait for Approval After you've sent the invite, the selected collaborator must accept it. You will receive a notification, which requires your review and acceptance to finalize the collaboration.

  • Content Creation: You or the collaborator can create the initial post.
  • Engagement Sharing: Likes, comments, and views are shared across both accounts.
  • Visibility: The post appears on both collaborators' profiles.

When using Instagram Collab posts, you multiply the chances of your content being seen. By sharing audiences, you and your collaborator can significantly boost the post's engagement.

How Do I Enable Collaboration on Instagram

Instagram's collaboration feature is a potent tool for enhancing engagement by allowing you to co-author content with another user. This feature organizes posts to appear on both participating accounts, potentially doubling the exposure and interaction. Here's how to enable collaboration for your posts.

Step 1: Create a new Feed post or Reel as you normally would.

Step 2: Once you're ready to share, navigate to the post's detail page and tap on Tag People.

Action Location
Tag People Post details page
Invite Collaborator Under Tag People menu

Step 3: In the Tag People section, choose Invite Collaborator.

Step 4: Use the search function to find the Instagram user with whom you wish to collaborate. Remember, you can invite up to three collaborators per post.

Step 5: Once you've selected the desired collaborator, send an invitation for them to accept.

Ensure that the other user accepts your invitation to finalize the collaboration. Upon acceptance, both your audience and your collaborator's audience can view the post. The post will display both names in the header, signifying a joint effort.

Remember to coordinate with your collaborator on the post's content and timing to maximize engagement across both sets of followers. This collaboration can increase reach and visibility, leading to better engagement metrics for the shared content.

Why Can't I Add a Collaborator on Instagram

If you're unable to add a collaborator on an Instagram post, it may be due to a few reasons related to Instagram's features and account requirements. Understanding these limitations will help ensure you can engage in successful collaborations.

  • Professional Account Required: To invite a collaborator, your account must be set to Professional. If it's not, you need to switch your account type in the settings.

  • Eligible Accounts: Both participating accounts must be public and have the collab feature available.

Troubleshooting Steps:

  1. Switch to Professional Account:
    • Go to your profile and tap the three horizontal lines.
    • Select Settings -> Account -> Switch to Professional Account.
    • Follow the on-screen instructions to complete the process.
  2. Check Eligibility:
    • Ensure both accounts are public.
    • Verify that both accounts have the collab feature enabled.

Instagram Algorithm: Occasionally, the Instagram algorithm undergoes updates that could temporarily affect the availability of certain features, like the collab feature.

If after checking these factors you still can't add a collaborator, consider reaching out to Instagram's support for assistance. Remember, successfully inviting collaborators can help foster engagement and extend your reach on the platform.

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Can I Collaborate with Multiple Users in a Single Post?

Instagram collab posts offer a dynamic way for you to partner with others on the platform. While they primarily facilitate a connection between two accounts, the feature currently does not support collaboration with multiple users in a single post. This means you can invite only one other Instagram user to co-author either a Feed post or a Reel. When you create a collab post, both your handle and the handle of the collaborator become linked to the content.

By engaging with influencers or other creators for a collaborative post, you extend your reach to their followers, thereby strengthening your community and influence. Here is how to initiate a collab post:

  1. Begin by creating an Instagram post as you usually would.
  2. Before posting, tap on 'Tag people'.
  3. Select 'Invite Collaborator'.
  4. Use the search function to find and select the user you wish to collaborate with.
  5. Share the post, and your collaborator will be notified to accept the invitation.

Remember, the collaborator must accept the request for the post to appear on both profiles and for your combined audiences to see the post. This ensures that followers from both accounts potentially engage with the post, amplifying visibility and interaction rates. This collaboration approach creates a single shared post, doubling the engagement opportunities without having to create separate posts for each user involved.

Is There a Limit to the Number of Collaborators in a Post

When you're creating an Instagram Collab post, it's essential to know the boundaries of the platform. Instagram imposes a limit on the number of collaborators you can have for a single post. You're allowed to collaborate with one other account per collab post. This limitation is designed to keep the shared content clearly attributable and maintain the quality of interactions within the community.

Here's how you can add your collaborator:

  • Begin by creating your post as you usually do.
  • Tap on Tag People.
  • Choose Invite Collaborator.
  • Search and select the account you wish to collaborate with.
  • Once you share the post, your collaborator will receive a notification to accept the invite.

Remember, both accounts involved in the collab will have the post displayed on their profile, sharing the combined audience. This feature extends your reach within the Instagram community, allowing both creators to engage with a broader audience on the platform.

Maintaining clarity in your collaborations can foster genuine partnerships that resonate with your followers. Stick to strategic pairings for your collab posts that align with your brand or personal image for the most effective engagement.

Are There Specific Requirements for Using Collab Posts

When engaging with Instagram Collab posts, it's important to be aware of specific requirements that apply to you as a content creator. The feature is designed to enhance content creation by allowing two users to co-author a post, sharing it across both sets of followers.

Basic Requirements:

  • Active Account: Your Instagram account needs to be set to either public or private with the collaborator following you.
  • Instagram Version: Ensure you're using the latest version of the Instagram app, as the feature may not be available on older versions.

How to Initiate a Collab Post:

  1. Start by creating a standard Instagram post or Reel.
  2. Before posting, tap on 'Tag people'.
  3. Choose the 'Invite Collaborator' option.
  4. Search and select the desired collaborator.

Keep in mind that collaborators must accept the invitation for the process to be completed. Moreover, all collaborators must adhere to Instagram's policy and terms of service, including community guidelines which prohibit inappropriate content.

Alternatively, if you receive an invitation:

  • You will be notified and can choose to accept or decline the collaboration.

Characteristics of a Collab Post:

  • Both creator usernames appear on the header of the post.
  • Content is shared with both parties' followers.
  • Engagement metrics (likes, comments) aggregate on the original post.

Remember, engaging in collab posts can substantially increase visibility and engagement, but it's critical to collaborate with other content creators whose followers align with your brand or content strategy for maximum impact.

Can I Collaborate with Private Accounts on Instagram

Instagram's Collab feature has transformed the way content creators engage with their audience and fellow users. It allows you to co-author posts and reels with other users, sharing not only the content itself but also the engagement it receives. However, when it comes to collaboration with private accounts, there are specific dynamics that you need to be aware of.

Firstly, it's important to understand that private accounts can be invited to collaborate on an Instagram Collab post. The privacy settings of an account don't typically restrict the collaboration invitation itself. However, the way the Collab post is shared and viewed by others does differ:

  • If you, as a public profile, initiate a collab post and the private account accepts your invitation, don't expect this post to be visible to everyone like your normal posts.
  • The collab post will adhere to the privacy restrictions of the private account. This means that only the followers of the private account will be able to view the post.

Here’s what you should keep in mind when collaborating with private accounts:

Aspect Description
Invitation Process Sending an invite to a private account is possible. They can accept or deny your request.
Visibility of the Post Once a private account accepts your collab request, the post follows their privacy settings.
Engagement Potential The combined follower count may not fully contribute to engagement due to the privacy barrier.

Remember that the goal of using the Collab feature is to increase engagement through shared audiences. When collaborating with a private account, be mindful that the potential reach is inherently limited to their followers. This may not align with your engagement goals if you're aiming for a broader reach.

How Do I Remove Someone from a Collab Post

If you have co-authored an Instagram collab post and now wish to remove the collaborator, follow these steps:

  1. Navigate to the collab post on your profile.
  2. Tap the three dots (⋮) in the upper right corner of the post.
  3. Select Edit.

After accessing the editing mode:

  • Underneath the image or video, you'll see the tagged individuals, including your collaborator.

Here's a concise table for the rest of the process:

Action Description
Tap on the collaborator's name This brings up their profile link.
Remove them as a collaborator Look for the option to "Remove" or “X” next to their name and confirm.


  • Once you confirm removal, Instagram will no longer display the post on the collaborator’s profile or count towards their engagement metrics.
  • If the collaborator initiated the collab post, only they have the ability to remove you.
  • Removing a co-author cannot be undone via the same post; a new collab post must be created if you wish to collaborate again.

Be aware that:

  • Decoupling should be used judiciously to maintain professional relationships on the platform.
  • Instagram does not send a notification to the removed co-author; however, they may notice the change on their own.

By taking these steps, you effectively manage your shared content and maintain control over your Instagram presence.

Can I Edit Captions and Tags on Collab Posts

When creating an Instagram Collab post, you may want to adjust captions or tags after publishing. It's important to understand the limitations and capabilities of editing these elements in a Collab post to maintain engagement and accuracy.

Editing Captions: After the initial publishing of your Collab post, you have the flexibility to edit the caption. To do this:

  1. Navigate to the post on your Instagram profile.
  2. Tap the three-dot icon (...) at the top of the post.
  3. Select Edit.

Here you can revise your caption as needed. Remember to keep captions relevant and engaging to ensure the post continues to resonate with your combined audiences.

Editing Tags: Modifying tags is also possible following these steps:

  1. Access the Collab post you want to edit.
  2. Tap the three-dot icon (...) and choose Edit.
  3. Tap the tag icon on the photo.

You can then add or remove tags, including the collaborator's tag, if necessary. However, consider the impact of doing so, as it might affect the visibility and permissions previously agreed upon with your collaborator.

Keep in mind that frequent changes to captions and tags might confuse your audience or alter the dynamics of the collaboration. It's best to agree on these elements with your collaborator before posting to minimize the need for edits.

For any changes you make, tap Done to save them. Your edits will be reflected immediately on the post, and both you and your collaborator's audiences will see the updated content.

What Is the Difference Between Collab Posts and Tagging Users

When you engage with Instagram, you have multiple ways to collaborate and connect with other users. The key difference between collab posts and tagging lies in the level of engagement and co-ownership of the content.

Collab Posts:

  • These are joint content efforts, typically in the forms of feed posts or reels.
  • When you create a collab post, both you and your partner share ownership of the post.
  • Both accounts display the post, and it appears on both profiles.
  • All engagement metrics (like likes, comments, and views) are aggregated and reflected identically on both profiles.
  • When you use the collab feature, you extend your reach as you gain access to your collaborator’s audience and vice versa.


  • Tagging simply involves mentioning another user's handle within your post.
  • Users that are tagged do not display the content as their own; it resides solely on the original poster’s profile.
  • With tagged posts, metrics are not shared. Only the original poster sees the impact on engagement.
  • The function of tagging is often to acknowledge or give credit, but does not create a shared content partnership like collab posts do.

To sum up, the essence of Instagram collabs is a mutual agreement to create shared content that combines audiences and engagement statistics, whereas tagging is a one-sided mention that does not offer the same collaborative or cumulative benefits.

How Can I Track the Performance of Collab Posts

When you collaborate on Instagram, tracking the performance of your Collab posts is crucial to understand their impact on your engagement rate. Use Instagram's built-in analytics to get a clear picture of how these posts perform.

Step-by-step to Check Analytics:

  1. Navigate to the specific Collab post on your profile.

  2. Tap the 'View Insights' option below the post.

  3. Review the metrics provided, which will typically include:

    • Likes: Represents the number of users who have liked the post.
    • Comments: Quantifies the interactions in the form of user comments.
    • Shares: Counts how many times your post has been shared.
    • Views: (for Videos and Reels) Indicates the total number of views.
    • Reach: Shows how many unique users have seen the post.

By monitoring these key metrics, you can evaluate the performance in terms of audience engagement. Compare these numbers to your regular posts to gauge the added benefits of collaborative content.

Remember that engagement rate is a composite measure that often includes likes, comments, and shares relative to your reach or follower count. Higher rates usually suggest that your content resonates well with your audience, making Collab posts a potentially valuable strategy for growth.

For a more granular analysis, consider using third-party analytics tools that can offer additional insights and comparative data over longer periods. This way, you remain equipped with the necessary information to refine your collaboration strategy and maximize engagement.

Wrapping Up

When leveraging Instagram's collab posts as part of your social media strategy, you're making a move that can significantly influence your brand's visibility and audience engagement. Here are key takeaways to ensure your strategy is on point:

  • Collaborate wisely: Choose partners whose audience complements yours.
  • Quality content: Ensure that any shared content is of high value to both sets of audiences.

Remember, this feature aligns with the trend of fostering community and partnership on social platforms. Making strategic collaboration choices will likely contribute to your brand’s success.

Stay abreast of Instagram updates to continuously refine your collaborative efforts and maintain relevance in your social media strategy.

Frequently Asked Questions

In leveraging Instagram Collab posts, you may have questions about editing, accepting invitations, using promotions, and maximizing engagement. This section addresses those queries, providing focused guidance to enhance your collaborative endeavors on the platform.

Can you edit a post to add a collaboration once it's already been published?

No, you cannot edit a post to add a collaboration after it has been published. To collaborate, the feature must be used during the initial creation of the post before it goes live.

How can a user accept an invitation to collaborate on an Instagram post?

To accept a collaboration invitation, you'll receive a notification prompting your acceptance. Click on the notification, review the post details, and then accept the invitation to collaborate, which will associate the post with both parties' accounts.

Is it possible to boost the visibility of an Instagram collaboration post using sponsored promotion?

Yes, you can boost the visibility of a collaboration post by using Instagram's sponsored post feature, which will increase the post's reach to a targeted audience beyond your existing followers.

How can employing collaboration posts potentially affect user engagement and reach?

Employing collaboration posts can significantly increase your engagement and reach. Shared posts appear on both users' feeds, aggregating likes, comments, and views, which results in broader visibility and potentially higher engagement rates.

What are the best practices for creating effective collaboration strategies on Instagram?

To create effective collaboration strategies on Instagram, choose collaborators who align with your brand and have an engaged audience. Clearly define goals and messaging for the collaboration, consistently engage with the audience, and analyze the performance to refine future strategies.

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