How to Switch Back to a Personal Account on Instagram

Last Update:

10 mins

Revert to a personal Instagram account seamlessly with our guide, perfect for those preferring a simpler social media experience.


Reviewed by Chloe Bidle

Creative social media strategist, driving engagement and innovation.

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  1. Personal vs. Business IG Account: Overview
  2. How to Switch Back
    1. Step-by-Step Guide
    2. Connection to Facebook
  3. Disadvantages
    1. Privacy Concerns
    2. Loss of Anonymity
    3. Increased Exposure to Strangers
    4. Potential for Unwanted Attention
    5. Limited Control Over Post Visibility
    6. Challenges Separating Personal from Professional Life
    7. Business Engagement and Reach Implications
    8. Multiple Account Management Difficulties
    9. Risk of Personal Content Overposting
    10. Aligning Content with Follower Expectations
  4. Account Restrictions
    1. Can You Get Blocked When Switching to a Personal Account?
    2. Limits on Frequency of Account Switching
  5. Support and Troubleshooting
    1. Instagram Support Contact Necessity
  6. Analytics and Insights
    1. Impact on Analytics Data
    2. Understanding Insights After Switching
  7. Summary
  8. Frequently Asked Questions
    1. Is there a reason I might not be able to switch my account back to personal on Instagram?
    2. How can I change my Instagram account type back to personal using an iPhone?
    3. What is the process for switching to a personal account on Instagram for Android users?
    4. What should I do if I want to make my Instagram account private after switching back to personal?
    5. How do I convert my Instagram profile from business or creator to personal?

Navigating the world of social media can often entail making changes to how you manage your online presence. Instagram, one of the most popular platforms, allows users to choose between different types of accounts—Personal, Business, and Creator. Each type serves different needs and offers a unique set of tools. For instance, while a Business or Creator profile provides additional features like insights and the ability to run ads, a Personal account offers more privacy and simplicity.

If you find that a Business or Creator account on Instagram no longer aligns with your online activities, you may consider reverting to a Personal account. Switching back to a Personal account is a straightforward process and can be completed directly from the Instagram app on your mobile device. This change can help restore privacy and focus on a more personal interaction with your network, without the analytics and business tools that come with the other account types.

The process of changing your account type can be done with a few taps within Instagram's settings. This transition does not affect your existing content but removes access to advanced business features. The alteration will allow you to continue using the platform in a more personal capacity, which might be more in tune with your current social media goals or personal preferences.

Personal vs. Business IG Account: Overview

When you're navigating Instagram, you'll find three main types of accounts: Personal, Creator, and Business. Each account type has its specific features and intended user base.

Personal accounts are the standard offering on Instagram for private individuals. Your personal account is ideal if you want to:

  • Keep your content private or shared among friends
  • Avoid in-depth analytics on posts
  • Maintain a simple, user-friendly interface without the complexities of professional tools

Business accounts are tailored for companies, entrepreneurs, and users looking to monetize their presence. A business account provides you with:

  • Access to Instagram Insights, offering analytics about your followers and post performance
  • The ability to run ads and promote posts directly from the app
  • Additional contact options and the ability to add a category to your profile

If you're a public figure, content producer, or artist, Creator accounts occupy the middle ground, coming with:

  • Detailed analytics like Business accounts
  • More control over your inbox and profile
  • Flexibility in how you display your contact information and label your profile

Here's a brief summary:

Feature Personal Business Creator
Privacy Options Yes No No
Analytics No Yes Yes
Profile Category No Yes Yes
Promotion Tools No Yes Limited
Contact Options No Yes Yes

Choose the account type that aligns with how you want to use Instagram, whether it's for leisure, as a content creator, or for business purposes.

How to Switch Back

Changing your Instagram account back to a personal account is a simple process that can be done directly from your account settings. This section will guide you through every step and detail the link between Instagram and Facebook during this transition.

Step-by-Step Guide

  1. Open Instagram: Launch the Instagram application on your device.
  2. Access Profile Page: Tap on your profile picture in the bottom right corner to go to your profile page.
  3. Open Menu: Tap on the three lines in the top right corner to open the menu.
  4. Select Settings: In the menu that appears, tap on Settings.
  5. Navigate to Account: Scroll down and tap on Account to access your account settings.
  6. Switch Account Type: Look for an option named Switch Account Type or similar. This will lead you to the option to change your profile back to personal.
  7. Confirm: Tap on Switch to Personal Account. You may need to confirm your selection by tapping a confirm button, which might be highlighted in red.

Note: After switching back, some professional-only features will no longer be available on your account.

Connection to Facebook

  • When switching back to a personal account, consider the association with your Facebook account.
  • If your Instagram is linked to a Facebook Page, you have the option to maintain or remove this connection.
  • Head to Settings > Account > Linked Accounts to adjust these settings.
  • If you choose to unlink your Facebook account, this will affect content sharing and contact options between the two platforms.

Remember: Always ensure that your contact information and privacy settings are up to date after altering account settings.

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When considering reverting to a personal account on Instagram, you should be aware of several disadvantages that could affect your privacy, content control, and engagement with your audience.

Privacy Concerns

Switching back to a personal Instagram account might expose your private posts to more users if you do not adjust your privacy settings accordingly. You need to be diligent in managing who can view your content.

Loss of Anonymity

With a personal account, your profile could become more easily associated with your real-life identity, leading to a loss of anonymity. This might be a concern if you value keeping your online presence separate from your personal life.

Increased Exposure to Strangers

A personal account, if not set to private, allows strangers to view your content. This increased exposure can impact your privacy and may make it necessary to curate your posts more carefully.

Potential for Unwanted Attention

Personal accounts can attract unwanted attention from users. Unlike professional accounts, which have tools to help filter engagement, personal accounts require you to manage interactions manually.

Limited Control Over Post Visibility

Switching back to a personal account means you have limited control over who sees your posts if your account is public. You must actively set your account to private to restrict your content to approved followers.

Challenges Separating Personal from Professional Life

If you have used your professional account for personal posts, transitioning back might blur the lines between personal and professional life. Efficiently managing content that aligns with both aspects can be challenging.

Business Engagement and Reach Implications

For those operating a professional account, revert to a personal one could lead to a decrease in business engagement and reach. The analytics tools available to business accounts, which help in understanding follower behaviors, are not available to personal accounts.

Multiple Account Management Difficulties

If you manage several accounts, switching to a personal account could complicate this process, as multiple account management features are often more robust for business profiles.

Risk of Personal Content Overposting

On a personal account, there's a risk you might over-share personal content with your followers, which may not always align with their expectations or interests, especially if they originally followed you for professional content.

Aligning Content with Follower Expectations

Your followers have certain expectations regarding the content they wish to see. If your account was once a professional one, changing to personal could result in a mismatch with follower expectations, which can affect engagement levels.

Account Restrictions

When switching your Instagram account from Business or Creator to Personal, certain restrictions apply that affect this process and your account's functionalities.

Can You Get Blocked When Switching to a Personal Account?

Instagram does not block you for changing your account type. However, if you switch account types too frequently or exhibit spam-like behavior, Instagram's algorithms may flag your activity. It's essential to use this feature as intended and avoid rapid, repetitive changes which could raise a red flag.

Limits on Frequency of Account Switching

Instagram imposes limits on how often you can switch account types to prevent system abuse. The exact number of allowed switches is not publicly disclosed, but it is advisable to:

  • Switch only when necessary.
  • Allow a significant period between switches to avoid potential limitations.

Support and Troubleshooting

When you encounter issues while attempting to switch back to a personal account on Instagram, it's crucial to know when and how to seek help from Instagram Support.

Instagram Support Contact Necessity

If you've followed the steps to revert to a personal account but are facing difficulties, contacting Instagram Support may be necessary. You can reach out for help directly through the Instagram app:

  • Go to your profile and tap the menu (three lines) in the top right corner.
  • Tap Settings.
  • Scroll down and choose Help.
  • Select Report a Problem.
  • Follow the prompts to describe your issue, providing as much detail as possible to expedite assistance.

Keep in mind that response times from Instagram Support may vary, and not all problems might receive immediate attention. However, for account-related issues such as changing your account type, Instagram's support team is usually well-equipped to help resolve your problem.

Analytics and Insights

As you consider reverting to a personal Instagram account, be aware that your approach to analytics and reporting will shift. Detailed insights provided by a business account will no longer be available, altering how you gauge content performance and understand your audience.

Impact on Analytics Data

When you switch from a business to a personal Instagram account, you'll lose access to Instagram Insights. This means detailed data on your posts' performance, such as reach and engagement metrics, will not be accessible to you. This includes:

  • Post Insights: You won't see how many people have seen or interacted with each post.
  • Follower Demographics: Information like age range, gender, and location of your followers will be unavailable.
  • Website Clicks: The number of times any links you've included in your bio were clicked will not be tracked.

For businesses, losing these analytics can be a significant change. You should consider exporting or saving this data if it's essential for future reference.

Understanding Insights After Switching

After reverting to a personal account, your ability to understand your audience and the performance of your content will be limited. You will still be able to see basic information such as likes, comments, and new followers, but they will lack depth. Here are a few analytics features that will change:

  • Detailed Performance Metrics: Unlike with business accounts, personal accounts provide only surface-level insight.
  • Audience Insights: You'll have a less detailed understanding of who your users are and what they need.

Making the shift from detailed insights and analytics to the limited data available on a personal account is an adjustment that will require a different strategy for content measurement and audience engagement.


Switching back to a personal account on Instagram can affect various aspects of your online presence. If you've been using a business or creator account, you're likely familiar with the benefits such as access to Instagram's business tools, like insights into the algorithm, and creator tools geared towards enhancing your social media presence. However, shifting back to a personal account simplifies your experience.

Here are key steps to revert to a personal account:

  1. Open your Instagram app and log in.
  2. Navigate to your profile page and tap the menu icon (☰).
  3. Access Settings and select Account.

When you've reached the Account section:

  • Locate and select the option to Switch to Personal Account.
  • Confirm the switch with the prompt that appears.

Post-switch, your account won't display insights or provide the same level of metrics analysis, which may alter the way you monitor your social media presence and connections. The change, however, could introduce a more personal algorithm experience. Should you prioritize privacy after the switch, enable the Private Account setting to control who can connect with you.

Remember, you always have the flexibility to switch back to a business or creator account should your needs change. This process preserves the adaptability of your social media approach, allowing you to dictate how you manage your connections and public engagement on the platform.

Frequently Asked Questions

Switching back to a personal Instagram account is straightforward, but it's important you're aware of common obstacles and specific steps for different devices.

Is there a reason I might not be able to switch my account back to personal on Instagram?

You might encounter issues if your account has not been set up as a Creator or Business account for a significant amount of time, as Instagram may enforce certain conditions or timeframes. Additionally, if you have any ongoing promotions or unfinalized business account-related activities, these could prevent the switch until they are resolved.

How can I change my Instagram account type back to personal using an iPhone?

To change your account type on an iPhone, tap your profile icon, then the three lines in the top right. Go into Settings > Account. At the bottom, select Switch to Personal Account. Confirm your choice when prompted.

What is the process for switching to a personal account on Instagram for Android users?

For Android users, the process is similar to iPhone. Tap your profile picture, then the three lines, and select Settings. Under Account, scroll down and tap Switch to Personal Account, and confirm your decision.

What should I do if I want to make my Instagram account private after switching back to personal?

Once you've switched back to a personal account, go to Settings, then Privacy. There's a Private Account option which you can toggle on. This will make your account private, and only your followers will see your posts.

How do I convert my Instagram profile from business or creator to personal?

To convert your profile, first ensure you are logged into the correct account. Then, access your Settings through the profile and navigate to Account. Scroll down to find Switch to Personal Account and select it. Confirm the switch when Instagram prompts you to.

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