How to Get Verified on Instagram: Secure the Blue Checkmark

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10 mins

Learn the criteria and steps to apply for Instagram verification, enhancing your profile's authenticity and visibility.

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Reviewed by Chloe Bidle

Creative social media strategist, driving engagement and innovation.

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Contents

  1. Requirements to Apply for a Verified Badge on Instagram
  2. Ways to Get Verified
    1. Subscribe to Meta Verified
    2. Apply for the Verified Badge if You Are a Public Figure
  3. Steps to Apply for the Verified Badge if You Are a Public Figure
  4. Verification Process and Criteria
    1. Can I Apply for Verification on a Personal Account?
    2. Do I Need a Certain Number of Followers to Get Verified?
    3. How Much Does It Cost to Get IG Verified?
  5. Maintaining and Losing Verification Status
    1. What Happens If My Account Loses Its Verification Badge?
  6. Strategies for Success
    1. Are There Any Tips for Increasing My Chances of Verification?
  7. Frequently Asked Questions
    1. What are the official requirements for Instagram verification?
    2. Can individuals get verified on Instagram without a significant following?
    3. What steps should one follow to apply for Instagram verification?
    4. Is it possible to be verified on Instagram without spending money?
    5. What are the common mistakes to avoid when seeking verification on Instagram?
    6. How does Instagram's verification process work to ensure authenticity?

Achieving the coveted verification badge on Instagram is a milestone that signifies your profile's authenticity to your followers and the larger Instagram community. This blue checkmark is more than just a status symbol; it represents trust and verification that you are the real person, celebrity, or brand behind your account. Navigating the verification process requires understanding and adherence to the platform's community guidelines, as Instagram awards this badge selectively to ensure the integrity of its platform.

Creating a trustworthy presence on Instagram is essential for building your personal or brand profile. The verification badge plays a critical role in not only confirming the legitimacy of your account but also bolstering your visibility on the platform. It assures your audience that your content is genuine and that they are engaging with the official account of the entity they are looking for. With the correct approach, securing your Instagram verification can be straightforward.

Your profile photo, bio, and posts need to be in line with Instagram’s terms of service and community guidelines to be considered for verification. Remember that verification is granted to accounts that are complete, notable, and highly searched for or featured in multiple news sources. Getting verified helps safeguard against identity theft and impersonation, ensuring your followers know they are interacting with the real you or the authentic entity you represent.

Requirements to Apply for a Verified Badge on Instagram

To apply for a verification badge on Instagram, you must ensure that your account meets specific criteria outlined by the platform. The primary objective of this badge is to confirm the authenticity of accounts representing public figures, celebrities, or notable brands.

Eligibility Criteria:

  • Authenticity: Your account must represent a real person, registered business, or entity.
  • Unique: Your account must be the unique presence of the person or brand it represents. Only one account per person or business may get verified, with exceptions for language-specific accounts.
  • Complete: Have a profile that's public and contains a bio, a profile photo, and at least one post.
  • Notable: Your account must represent a well-known, highly searched for person, brand, or entity. It should be featured in multiple news sources, and not through paid or promotional content.

Application Process:

  • Go to your profile and tap the menu icon.
  • Click on 'Settings' > 'Account' > 'Request Verification'.
  • Provide your full name and provide a form of ID (e.g., passport or driver's license).

It is essential to abide by Instagram's terms of use and community guidelines. Also, ensure that your account remains active both before and after the application, as inactivity could lead to badge removal.

Verification Tips:

  • Avoid attempting to verify through a third party or paying for verification.
  • Maintain the security of your account with two-factor authentication.

Remember, satisfying all requirements does not guarantee verification. Instagram does not explicitly define popularity in terms of follower count but focuses more on whether the account is featured in multiple credible search results or news sources. Fan accounts, feature accounts, and personal accounts that do not establish notability are less likely to be approved.

Ways to Get Verified

Getting verified on Instagram can significantly enhance your online presence and credibility. Whether you're a public figure or a global brand, a blue check mark next to your name indicates authenticity and recognition amongst the community. There are specified pathways to request a verification badge, each with its own set of eligibility requirements.

Subscribe to Meta Verified

To potentially simplify the verification process, consider subscribing to Meta Verified—a subscription service provided by Meta. This service is designed to offer various benefits, including a straightforward route to get verified on Instagram:

  • Subscribe to Meta Verified within Instagram Settings.
  • Ensure you meet the eligibility requirements; this often includes providing personal identification.
  • Understand that this is a paid service, and rates can vary.

Apply for the Verified Badge if You Are a Public Figure

If you are a notable public figure, an influencer, or represent a well-known brand, you may apply directly for the verified badge:

  1. Go to your Instagram Settings and tap on Request Verification.
  2. Fill out the application form:
    • Full Name: Provide your legal name.
    • Known As: Enter your name or your brand's name as recognized by the public.
    • Category: Choose the category that best describes your online presence, such as news/media, sports, government/politics, music, fashion, entertainment, blogger/influencer, business/brand/organization, or other.
  3. Provide proof of ID for individuals or legal documentation for businesses.
  4. Submit the request and wait for Instagram to review your application. Keep in mind that Instagram will review your account for authenticity, uniqueness, completeness, and notability.
  5. Adhering to community guidelines and terms of service is crucial for maintaining the verification badge.

Remember, applying does not guarantee verification, as final approval is at the discretion of Instagram. Stay active, maintain a noteworthy online presence, and consistently offer quality content and services to bolster your chances of approval.

Steps to Apply for the Verified Badge if You Are a Public Figure

To apply for a verified badge on Instagram as a public figure, ensure you meet the criteria that qualify you as an authentic, notable, and public account. Here’s a concise step-by-step guide:

  1. Log in to Your Account: Use the official Instagram app and sign in to your account.

  2. Navigate to Settings: Tap on your profile picture, then the menu (three lines), and select 'Settings'.

  3. Request Verification: Scroll down to 'Account' and choose 'Request Verification'.

  4. Complete the Application Form:

    • Full Name: Enter your full legal name as it appears on your government-issued ID.
    • Known As: Write your name or your brand’s name as recognized by the public.
    • Category: Select the category that best represents you, such as News/Media, Sports, Fashion, Government/Politics, Music, Entertainment, etc.
    • Identity Proof: Attach a clear photo of your government-issued ID. For individuals, a driver’s license, passport, or national ID card will suffice. For businesses, a utility bill, official business document, or tax filings may be required.
  5. Submit Your Application: Review your information for accuracy and then submit it.

After submission, Instagram will review your application against its verification guidelines. Verification is aimed at public figures, celebrities, creators, and other high-profile accounts to help users find genuine accounts of public interest. Keep in mind that Instagram will verify accounts that are “featured in multiple news sources,” and they don't consider paid or promotional content as sources for review.

Your profile should already have a bio, a profile picture, and at least one post. If you are an influencer or content creator with a presence on other social platforms like YouTube, it can strengthen your claim to authenticity.

Remember, the blue checkmark is Instagram's assurance that they recognize your account as a genuine presence worthy of public interest. Make sure all information is accurate and reflects your public persona for the best chance at getting verified.

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Verification Process and Criteria

To secure a verification badge on Instagram and boost your profile's authenticity, it is essential to understand the nuances of the application process. Comprehending the criteria will clarify who can apply, the importance of follower count, and any associated costs.

Can I Apply for Verification on a Personal Account?

Yes, you can apply for a verification badge on a personal account. Verification is not reserved for celebrities, brands, or public figures exclusively. As long as your account is authentic, notable, and represents a real person or entity, you can proceed with the application. However, your account must be public, as private accounts cannot be verified.

Do I Need a Certain Number of Followers to Get Verified?

Contrary to widespread assumptions, there is no strict minimum number of followers required to get verified on Instagram. What matters is that your account meets the platform's verification criteria which includes being unique and a significant search result, rather than simply having a large follower count. Engagement and popularity can be factors, but they do not guarantee verification.

How Much Does It Cost to Get IG Verified?

Applying for a verification badge on Instagram is free. If you come across services offering verification for a fee, be aware that they could be scams. Instagram does not charge for verification, as it aims to establish trust and confirm authenticity rather than monetize the badge. Always apply directly through Instagram's official verification request form to avoid potential fraud.

Maintaining and Losing Verification Status

Obtaining the Instagram verification badge—the blue check—is a milestone, but keeping it requires adherence to platform rules. Violations or changes in your account status can result in its loss.

What Happens If My Account Loses Its Verification Badge?

If your account loses its verified status, Instagram will remove the blue check from your profile. This may affect how your audience perceives your authenticity and could potentially impact your engagement levels. To avoid this:

  • Adhere to Instagram’s Community Guidelines: Your content and activity must align with the terms set forth by Instagram. Engaging in behavior that is against these rules can result in the removal of your verified status.
  • Follow the Terms of Service: Violations of Instagram's Terms of Service, including impersonation or attempting to sell, transfer, or advertise your verified badge, can lead to its loss.
  • Keep Your Account Public: Verification is meant for public figures and brands, and switching your account to private may forfeit your badge.
  • Remain Active: Inactivity over an extended period might trigger a review of your verification status.
  • Avoid Dramatic Changes: Significantly altering your account, such as changing your username or the content genre, can render the verification invalid.

Remember, verification status is not permanent and can be revoked if you do not maintain the integrity and consistency of your profile.

Strategies for Success

In your journey toward getting verified on Instagram, focusing on building a trustworthy and unique brand presence is crucial. Keep your profile in line with community guidelines to establish trust, and ensure your content resonates with your audience to maintain engagement.

Are There Any Tips for Increasing My Chances of Verification?

  • Complete Your Profile: Ensure your profile is fully filled out with your legal name, a profile picture, and a bio. Your account must be active and should represent a real person, registered business, or entity.

  • Follow Community Guidelines: Abiding by Instagram's community guidelines is non-negotiable. Any violation could reduce the trust in your account and compromise your chances of being verified.

  • Be Highly Searched For: Strive to become a public figure or brand that is highly searched for on Instagram. Verification is typically given to profiles that are well-known and widely recognized.

  • Authentic Content Creation: Post unique content to highlight the unique nature of your brand or personality. Authenticity increases your authority and helps in differentiating from other users in the same category.

  • Consistency in Activity: Consistency in posting and engaging with your community shows that your account is active, which Instagram rewards with better engagement and possibly verification.

  • Apply Properly: To apply for verification, go to your account's settings, select 'Account', and tap 'Request Verification'. You'll need to provide identification that proves your ID is legitimate.

  • Engage with Media: If you’re a brand or a public figure, having a notable presence in multiple media sources can bolster your chances. Being featured in various publications underlines your popularity and public interest.

  • Category & Uniqueness: Your account must be the only presence representing your brand or business in your category. Instagram does not verify general interest accounts (e.g., meme pages).

Remember to stay patient, as Instagram reviews each application for verification with the goal to confirm that your account is the authoritative figure for your brand or public persona.

Frequently Asked Questions

In this section, we address some of the most common inquiries surrounding the process of getting verified on Instagram. These questions cover the official requirements, the possibility of verification without a large following, the application steps, cost-free verification, common errors to avoid, and Instagram’s behind-the-scenes process to ensure authenticity.

What are the official requirements for Instagram verification?

Instagram's verification criteria mandate that your account must be authentic, unique, complete (with a bio, profile photo, and at least one post), notable, and represent a well-known, highly searched person, brand, or entity.

Can individuals get verified on Instagram without a significant following?

Yes, individuals can get verified on Instagram without a significant following. The key factor is notability and whether the individual is featured in multiple news sources. Verification is about confirming authenticity, not just popularity.

What steps should one follow to apply for Instagram verification?

To apply for Instagram verification, go to your profile, tap the menu icon, select 'Settings', then 'Account', and choose 'Request Verification'. You will need to provide your full name, professional or stage name, select an account category, and attach a photo of your government-issued ID.

Is it possible to be verified on Instagram without spending money?

Indeed, you can get verified on Instagram at no cost. Instagram does not charge for verification requests or the verification badge. Beware of any third-party services that solicit payment for verification.

What are the common mistakes to avoid when seeking verification on Instagram?

Frequent mistakes include submitting false or misleading information during the application, repeatedly applying before receiving a response, and engaging with services that promise verification for a fee—these are often scams.

How does Instagram's verification process work to ensure authenticity?

Instagram's verification process entails a review by a team to confirm the account's authenticity. The review includes ensuring that the account is the unique presence of the entity it represents and checking for notability, which involves seeing if the account has been featured in multiple news sources, among other factors.

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