Cision Review 2024: Details, Pricing & Features

Last Update:

11 mins

Cision is scrutinized for its comprehensive PR toolkit, highlighting its distribution and analytics strengths without bias towards outcomes.


Reviewed by Chloe Bidle

Creative social media strategist, driving engagement and innovation.

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  1. What’s Cision? Software Overview
  2. Key Features
  3. User Interface and Usability
  4. Pros and Cons
  5. Plans and Pricing
  6. Customer Support Experience
  7. Security Features
  8. Cision Review: The Bottom Line
  9. Frequently Asked Questions
    1. How does Cision's pricing compare to its competitors like Meltwater?
    2. What distinct features does Cision offer for PR professionals?
    3. How much should a business typically budget for a yearly subscription to Cision?
    4. What advantages does Cision have over other PR and communications platforms?
    5. Which Cision products are particularly useful for media outreach?
    6. Can you explain the benefits of using Cision PR Newswire for press release distribution?

When exploring the landscape of public relations (PR) and media management tools, Cision stands out as a comprehensive software solution designed to enhance your media outreach and public relations strategy. Cision's service suite ranges from media monitoring and database management to press release distribution, offering you a centralized platform to manage your campaigns effectively. As of 2024, Cision has continued to innovate, adapting to the latest media trends and user expectations, ensuring that you stay ahead in the ever-evolving PR landscape.

Diving into the details of Cision’s offerings, you’ll find a robust set of features aimed at improving user satisfaction and streamlining PR processes. The platform garners favorable views for its user-friendly interface and its ability to connect your story with influential content creators and outlets. With customization options that fit various PR needs and the integration capabilities to mesh with other tools in your suite, Cision works to amplify your media presence while offering a flexible pricing model that accommodates different scales of operation.

Given the diverse and dynamic nature of public relations, selecting the right service is crucial for your success. With user satisfaction rates commonly high among its clientele, the Cision software platform seems to be a reliable choice in 2024. Whether you're looking to enhance your PR workflow, gain deeper insights into media coverage, or distribute your news to a global audience, Cision’s service ecosystem is engineered to support your objectives. With its comprehensive feature set and user-centric design, Cision aims to empower your PR campaigns and help solidify your media relations.

What’s Cision? Software Overview

Cision operates as a Software as a Service (SaaS) platform designed to support your public relations (PR) and communications strategies. As a leader in the field, Cision offers a range of tools that streamline the process of managing your media interactions and monitoring your brand's public perception.

  • Media Database: You have access to an extensive database, instrumental for identifying and engaging with key influencers and media outlets relevant to your sector.

  • Cision Communications Cloud®: Central to the platform, this functionality allows for an integrated approach to your communications efforts, encompassing everything from distribution to analytics.

  • PR Newswire: This feature amplifies your reach by distributing your news stories through a vast network, thus enhancing visibility among potential customers, partners, and stakeholders.

  • Analytics: Advanced analytics are at your disposal, helping you measure the impact of your PR efforts with open and click rates for distributed content. These insights allow you to make data-driven decisions to refine your strategies.

Cision’s software is designed with ease of use in mind offering:

Features Description
Media Engagement Connect and build relationships with key media contacts.
Monitoring & Analytics Track your brand and campaign performance.
News Distribution Spread your news through PR Newswire’s network.
Amplification Enhance your content's reach and visibility.

With a subscription-based pricing model, Cision positions itself to be a valuable asset for your PR toolkit, aiming to make your communication workflows more efficient and impactful. Whether you're a small business or a large enterprise, Cision is tailored to meet the diverse needs of its users.

Key Features

Cision is recognized as a comprehensive PR software platform that enhances your media tracking and coverage capabilities. The software operates on a cloud-based infrastructure, ensuring you have access to your data and tools anytime, with the assurance of robust security features.

  • Functionality & Integration: Cision offers a versatile set of features that streamline your public relations activities. It integrates readily with other tools, augmenting your productivity and helping maintain user-friendly workflows.

  • Media Tracking: You can monitor your brand's media coverage across various channels, ensuring you grasp the full extent of your campaign's reach.

  • User-Friendly Interface: The platform is designed with a focus on user-friendliness, so you can navigate and utilize its features without a steep learning curve, which is particularly beneficial for mid-sized companies.

  • Productivity Tools: Features are engineered to boost your productivity, from media lists to press release distributions, all within one central location.

  • Engagement & Insights: Gain critical insights into your engagement metrics to measure the effectiveness of your campaigns and strategize accordingly.

  • Pricing Plan: Cision caters to different needs and budgets with several pricing plans. Although specific prices aren't provided, they offer flexibility to suit the scale of your operations and the specific services you require.

  • Customer Service: Solid customer service including training, customer support, and reliable vendor implementation ratings ensure you have the help you need for smooth service use.

As you consider Cision for your PR needs, examine these features closely to determine how they align with your goals for media engagement and insights into your campaigns.

User Interface and Usability

When you engage with Cision's interface, you'll find it designed for a balance of user-friendliness and functionality. Its thoughtful layout aims to streamline your workflow and enhance your productivity. Here’s what you can expect:

  • Navigation: Easily accessible menus and a clean design guide you through its features without overwhelming you with complexity.
  • Customization: Tailor the dashboard to suit your needs, keeping the tools you use most often front and center.
Feature Description
Search & Filter Quickly locate specific tools or data with minimal clicks.
Integration Seamlessly works with other platforms to consolidate your media efforts.

Cision's commitment to integration means that you can connect with various social media channels and third-party applications, which becomes a catalyst for higher engagement levels.

  • Learning Curve: New users generally adapt quickly thanks to intuitive controls and helpful prompts that guide you without being intrusive.
  • Support: If you hit a snag, the support details are easily accessible, ensuring minimal disruption to your day.

By focusing on user-centric design, the software facilitates a conducive environment for not just managing PR and communications but also for allowing you to harness the full potential of media insights and relational management. Whether you're scheduling content, analyzing media outcomes, or engaging with contacts, Cision's interface serves as a reliable tool in achieving your communications objectives.

Pros and Cons

When considering Cision as a PR software for your marketing efforts, weighing its advantages and limitations is crucial.


  • User Satisfaction: High user satisfaction scores indicate a positive reception, revealing that many find it effective and beneficial.
  • Insights: You gain access to comprehensive analytics, which can inform your PR strategies and enhance your effectiveness.
  • User-Friendly: The platform's ease of use is often highlighted, making it accessible even if you're not tech-savvy.
  • Email Tracking: With features like open and click rates for press releases, you have the ability to re-engage with key editors who may have missed your initial communication.
Feature Benefit
Insights and Analytics Informs strategy development and provides effectiveness metrics.
User Interface Simplistic design for an easier user experience.
Email Tracking Enables targeted follow-ups and enhances media engagement.


  • Interface: Some users find the interface clunky, which may affect your workflow efficiency.
  • Monitoring Gaps: There is a risk of missing coverage, especially from sites behind paywalls or firewalls.
  • Customer Service: You might encounter limitations, as changing monitoring keywords depends on Cision's assistance rather than a self-service option.
  • Price: The cost may be a consideration, particularly for smaller organizations or those with limited PR budgets.
Feature Limitation
Interface Some users find the design less intuitive, affecting navigation.
Monitoring Coverage Potential to miss important mentions on certain protected or private sites.
Customer Support Dependence on Cision for certain changes can be limiting.
Price Can be a significant investment, impacting budget allocation.
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Plans and Pricing

When considering Cision for your public relations and media needs, you'll come across different pricing plans tailored to suit the scale and scope of your organization. If you represent a mid-sized company, you'll find that the plans are designed with the flexibility to match your company's requirements.

Starter Plan: Ideal for small businesses or startups. Pricing is usually at an entry-level threshold, offering a subset of features that enable basic PR operations.

Professional Plan: As a mid-sized company, you'll likely gravitate towards this plan. It typically includes an extended media database and additional features such as analytics and greater distribution capabilities. Expect a moderate price increase from the starter plan.

Enterprise Plan: For your extensive needs, the enterprise plan offers a comprehensive suite of services, including advanced analytics, extensive media monitoring, and priority customer support. This plan is priced at a premium, reflecting its broad range of features and add-ons.

Additionally, Cision often utilizes a cloud-based platform which not only enhances the security and accessibility of your media operations but might also affect the pricing structure.

To get a precise quote for the services you require, you should contact Cision directly. Be aware that prices are subject to change and may not be publicly listed due to the customized nature of the service for each client.

  • Contact Cision:
    • Speak to a Cision expert
    • Get a tailored quote

Note: All prices and features mentioned are reflective of 2024 offerings and are subject to adjustments by Cision.

Customer Support Experience

When you choose Cision for your public relations and earned media software, you receive comprehensive customer support designed to ensure your success. Your customer service journey is enhanced by streamlined access to a knowledgeable support team. Vendor support plays a crucial role, especially during the initial stages of implementation.

Cision understands the importance of getting you up to speed rapidly, which is why they offer targeted training for your team. This training ensures that you can maximize the features of the platform from the get-go. To gauge the effectiveness of the support, look out for the implementation rating, which gives you an insight into other users' satisfaction with the onboarding process.

Aspect Description
Training Customized sessions tailored to your organization's needs.
Support Hours Extensive coverage to help when you most need it.
Resources Access to a library of tutorials and guides.

When you encounter questions or require assistance beyond the basics, Cision's customer support team can be reached through various channels. The diversity of support options ensures that help is available in a manner that best suits your preferences.

  • Email support for non-urgent, detailed inquiries
  • Phone support for immediate assistance
  • Live chat for quick, real-time problem-solving
  • A help desk ticketing system to track your support requests

Cision’s platform is backed by diligent customer service, which is at your disposal to resolve any issues that might arise, ensuring a smooth, uninterrupted user experience.

Security Features

When using Cision's services in 2024, your data security is a paramount consideration. Cision’s platform employs robust security features designed to protect your information in the cloud. Here's how Cision works to ensure your data remains secure:

  • Data Encryption: Your communication on Cision’s platform is protected with encryption both at rest and in transit. This implies that whether your data is stored or being sent, unauthorized parties cannot easily decipher it.

  • Access Control: You have the ability to set user permissions, ensuring that sensitive data is accessible only to authorized personnel within your organization. This tiered access system minimizes the risk of data breaches.

  • Regular Audits: Cision conducts periodic security audits to assess and reinforce the platform's defenses. These proactive checks are crucial for identifying potential vulnerabilities.

Feature Description
Data Encryption Secures your data at rest and in transit
Access Control Provides granular permissions to manage data access
Regular Audits Ensures ongoing assessment of security measures
  • Compliance: Cision aligns with common industry-standard security protocols to maintain compliance with various regulations, providing you with the assurance that the service adheres to high security standards.

These features collectively create a secure framework for your public relations activities. By implementing these security measures, Cision demonstrates their commitment to safeguarding your communications and data within the cloud environment.

Cision Review: The Bottom Line

When evaluating Cision for your public relations (PR) endeavors in 2024, you'll find it positioned as a frontrunner, setting industry standards for media intelligence. Its effectiveness stems from a robust feature set designed to streamline your media relations. With Cision, you navigate the complexities of traditional and social media, ensuring impactful communication.

Digital Influencers: Cision helps you identify and connect with key digital influencers, expanding your reach within your target audience.

  • Real-time Insights: Utilize AI-driven analytics to gain actionable insights, aiding in swift and informed decision-making for your team.
  • Media Profiles: Access in-depth media profiles to tailor your pitches and foster strong media partnerships.

Pricing and Features:

  • Concierge-Level Service: Custom assistance ranges from SEO guidance to creative execution.
  • User Interface: Some users may find the interface to be less intuitive, indicating a steeper learning curve.
  • Customer Support: Reports suggest that customer service might occasionally fall short, particularly in keyword monitoring customization.

Despite some drawbacks, Cision's expansive toolkit is geared towards elevating your PR strategy efficiently. Your team's ability to adapt and integrate Cision's platform into daily operations will likely dictate the level of success experienced. It's critical to weigh these elements against your team’s specific needs to determine Cision's applicability for your PR objectives.

Frequently Asked Questions

In this section, you'll find straightforward answers to some of the most common questions about Cision's services, pricing, and features.

How does Cision's pricing compare to its competitors like Meltwater?

When compared to competitors like Meltwater, Cision’s pricing can be either comparable or higher, often depending on the breadth of features and the scale of services included in the package that fits your business needs.

What distinct features does Cision offer for PR professionals?

Cision provides PR professionals with a suite of tools for media identification, influencer connection, media monitoring, and detailed analytics to measure the effectiveness of campaigns and communications.

How much should a business typically budget for a yearly subscription to Cision?

The budget for a yearly subscription to Cision will vary based on the size of the business and the package chosen. Typically, businesses can expect to budget for a premium service, as Cision is known for its comprehensive offerings in media and communications.

What advantages does Cision have over other PR and communications platforms?

Cision is recognized for its extensive media database, robust monitoring across traditional and social media, and the ability to track and analyze campaign outcomes, positioning it as a comprehensive solution for many PR and communication needs.

Which Cision products are particularly useful for media outreach?

Cision Communications Cloud is particularly useful for media outreach, as it streamlines the process of identifying key media contacts, influencers, and provides tools for effective communication and monitoring.

Can you explain the benefits of using Cision PR Newswire for press release distribution?

Using Cision PR Newswire for press release distribution can benefit your business by offering a vast network for wider visibility, ensuring that your content is delivered to targeted media points, and enhancing the chances of pickup by journalists and outlets.

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