Brand24 Review 2024: Details, Pricing & Features

Last Update:

10 mins

Brand24's real-time monitoring capabilities are examined, revealing its importance in reputation management and strategic decision-making.


Reviewed by Chloe Bidle

Creative social media strategist, driving engagement and innovation.

Phone covers


  1. What’s Brand24? Software Overview
  2. Key Features
  3. User Interface and Usability
  4. Pros and Cons
  5. Plans and Pricing
  6. Customer Support Experience
  7. Security Features
  8. Brand24 Review: The Bottom Line
  9. Frequently Asked Questions
    1. What are the new features of Brand24 in 2024?
    2. How does Brand24 pricing compare to its competitors in 2024?
    3. What improvements have been made to Brand24's sentiment analysis in 2024?
    4. What are some notable strengths and weaknesses of Brand24 according to recent reviews?
    5. How user-friendly is Brand24 for beginners in 2024?
    6. How effective is Brand24 in social media monitoring and analysis in 2024?

In the dynamic world of social media, staying abreast of what customers are saying about your brand can be the difference between thriving and just surviving. Brand24 emerges as a software specially crafted to help you monitor your online presence effectively. With a focus on social listening, this tool provides real-time alerts that enable you to track mentions of your brand across various online platforms, giving you the upper hand in managing your reputation proactively.

As you consider incorporating Brand24 into your social media strategy, you'll find it offers a range of pricing options, making it accessible for small to medium businesses and scalable enough for larger enterprises. This flexibility ensures you don’t pay for more than you need, allowing you to focus your resources effectively. The software’s feature set, which typically includes sentiment analysis and instant access to brand mentions, is designed to support swift responses to your audience, enhancing customer engagement and satisfaction.

When exploring the features of Brand24, take note of how it serves as more than just a monitoring tool. Beyond keeping you informed about your product and brand mentions, it also equips you with insights into competitor activities and industry trends. Understanding these key components of your business environment empowers you to make informed marketing decisions and refine your strategies for better outreach and return on investment.

What’s Brand24? Software Overview

Brand24 is a comprehensive social listening and monitoring tool designed to help you track and engage with conversations about your brand, products, and competitors online. A versatile platform, it offers a range of features that provide real-time alerts and analytics, including sentiment analysis which gives a nuanced understanding of the emotions behind brand mentions.

The dashboard is central to Brand24’s value, where you can view and manage your social media monitoring activities efficiently. Here, you get an influencer score that helps identify industry influencers engaging with your brand. The dashboard's design emphasizes ease of use, ensuring you'll navigate through data-insights without hassle.

API access expands Brand24's capabilities, allowing integration with your existing systems. When it comes to customer interactions, quick responses are crucial, and Brand24 supports this with its prompt email and phone customer support. Additionally, you have access to resources for training to make the most of the tool.

As for pricing, Brand24 offers various plans tailored for different user needs:

Plan Ideal for
Individual Single users
Team Small teams
Enterprise Large businesses

Each tier scales in features and price, granting flexibility whether you're an individual or part of a larger organization.

Security is not a concern, as Brand24 is committed to protecting your data with robust security measures. However, it's essential to understand the tool's limitations to ensure it aligns with your specific needs.

Finally, your feedback is valued; if you encounter issues, the responsive customer service team is there to assist through various channels, be it Reddit, email, or phone.

Key Features

Brand24 is a robust platform that empowers you to engage in comprehensive social listening and social media monitoring. Here, you'll discover its core capabilities designed to elevate your brand management strategies.

  • Real-Time Alerts: Stay informed with instant notifications about your brand mentions across various platforms.

  • Sentiment Analysis: Gauge public opinion with automated sentiment detection, which categorizes mentions as positive, negative, or neutral.

  • Analytics Dashboard: Access a centralized dashboard presenting real-time data that helps you measure campaign performance and track analytics.

  • Influencer Score: Identify key influencers in your niche with the influencer scoring feature, which rates the impact of individual profiles.

  • Monitoring Capabilities: Keep an eye on your brand’s online presence by monitoring keywords and phrases relevant to your business.

  • API Access: Integrate Brand24 with other tools and services using API for streamlined workflows.

Utilize these features to stay ahead in the dynamic landscape of social media, understand your audience better, and swiftly act on the insights gained. With Brand24, your approach to online brand management is both strategic and data-driven.

User Interface and Usability

When you first log into Brand24, you're greeted with a clean and intuitive interface. The platform has been designed to ensure that you, as a user, can navigate between features seamlessly. You'll find the dashboard uncluttered, with a focus on providing you with a comprehensive look at your social listening data at a glance.

The usability of Brand24 is centered around ease of use. You'll appreciate how quick it is to set up; you can begin tracking mentions of your brand across the internet with minimal setup time. The tools you need are readily accessible:

  • Real-Time Alerts: Stay updated with immediate notifications.
  • Sentiment Analysis: Distinctive icons and color coding make it easy to assess public perception.
  • Data Filtering: Powerful yet simple-to-use filters to hone in on relevant data.

To cater to different user preferences, Brand24 offers:

Feature Description
Customizable Alerts Choose frequency & channels for your alerts.
Mentions Feed Immediate overview of brand mentions.
Discussion Volume Chart Visual representation of your brand's online presence.

Regarding the learning curve, it's relatively moderate. Should you encounter any difficulties, there is a support section with tutorials and articles to guide you. Moreover, their customer service is available to clear any hurdles you may face.

In summary, the user interface of Brand24 is designed to provide an efficient user experience, making the process of social listening as straightforward as possible for your business needs.

Pros and Cons

When considering Brand24 for your social listening needs, it's important to weigh the platform's strengths and limitations.


  • Easy-to-use platform: You'll appreciate the user-friendly interface that simplifies your monitoring tasks.
  • Real-time monitoring: Stay up-to-date with instant alerts and updates, allowing you to respond swiftly to any mentions.
  • Projects: Tailor your monitoring projects to specific needs and segments.
  • Comprehensive features: Benefit from a range of tools like sentiment analysis, influencer identification, and marketing analytics.
  • Organized Data: The Mentions panel and reporting tools can help you keep track of your data efficiently.


  • Mobile App: Some users find the mobile app less than optimal compared to the web service.
  • Pricing Plans: Key features such as sentiment analysis are locked behind higher-tier pricing plans, which may affect your budget.
  • Learning Curve: While the platform is generally user-friendly, you might need some time to fully grasp the finer points of its analytical tools.
Benefits Limitations
User-Friendly Interface Advanced features require higher-tier plans
Real-Time Alerts and Updates Mobile app experience could be improved
Tailored Monitoring Projects May have a slight learning curve for detailed analytics
Range of Tools for Comprehensive Analysis  
Phone covers

Plans and Pricing

When choosing Brand24 for your social media monitoring needs, you have several pricing plans available that cater to individual, team, and enterprise requirements.

Individuals and Small Businesses often benefit from the most basic plan. This option is affordable and provides a solid foundation for monitoring your online presence:

  • Starter: Priced from $79, includes essential features for tracking brand mentions and gaining insights.

For Teams that require collaborative features and a more robust toolset, you might consider a mid-tier plan:

  • Professional: Enhanced analytics and additional keywords tracked, contact for specific pricing.

Large Teams and Enterprises demand a comprehensive suite that can handle extensive monitoring and detailed analytics:

  • Premium: Features everything in lower-tier plans plus advanced tools. Contact for detailed pricing and custom features.
  • Enterprise: Custom solutions tailored to fit large-scale operations and specific organizational needs. Pricing is personalized based on the services and capacity required.

Feature Comparison in different plans:

Feature Starter Professional Premium Enterprise
Keyword Tracking Limited Enhanced Advanced Custom
Reports Basic Comprehensive In-depth Tailored
Analytics Yes Yes Yes Yes
Support Standard Priority Priority Dedicated

For accurate and current details, reach out to Brand24 directly or start a free trial to test the services before committing to a paid plan. Additionally, check if there are any custom plans based on your needs by contacting a representative.

Customer Support Experience

When you engage with Brand24's customer support, you can expect a professional team ready to assist you. Their support system is noted for being responsive and well-structured, ensuring your queries are addressed promptly.

Brand24 provides customer support primarily through email and phone, delivering quick and concise answers. If you prefer online community support, you can find useful information and discussions on platforms like Reddit.

For Polish-speaking customers, there is an advantage as Brand24 originated from Poland, so support in Polish is particularly strong. Here's a brief look at the avenues available for support and training:

Support Type Description
Email Direct support for detailed inquiries and troubleshooting.
Phone Immediate assistance for urgent concerns.
Reddit Community Peer support and shared knowledge base.
Training Resources Comprehensive guides and tutorials for self-learning.

In terms of training, Brand24 supports you with extensive resources that can help you maximize the utility of the platform.имв

Security Features

When assessing the security features of Brand24, your considerations should center on the safeguarding of your data and monitoring activities. Brand24 employs several measures to ensure the protection and confidentiality of your information.

Data Encryption: Your data transmissions are encrypted using SSL (Secure Socket Layer), which is the standard security technology for establishing an encrypted link between the server and the client—this means your interactions with Brand24 are kept secure.

User Permissions:

  • Limited Access: You have the ability to set user permissions, limiting access to sensitive data within your team.
  • Custom Access Levels: Different levels of accessibility can be assigned to team members.

Data Centers: Brand24’s data centers adhere to industry-standard security protocols and are designed to secure your data against breaches.

Aspect Details
Data Handling Data is processed with stringent access controls in place.
Monitoring Continuous monitoring of Brand24’s infrastructure helps in immediate identification of potential security incidents.

Privacy Policy: Brand24’s privacy policy is transparent, highlighting their commitment to user privacy and outlining how your data is treated.

Keep in mind that regular updates to security systems are part of maintaining high standards of protection. For precise details and any recent enhancements, reviewing Brand24’s official documentation or reaching out to their support can provide the most accurate and up-to-date information.

Brand24 Review: The Bottom Line

Brand24 equips you with a comprehensive set of tools for media monitoring and sentiment analysis, designed to help businesses of all sizes track their online reputation in real-time. Its robust platform allows you to monitor mentions across various platforms, including Facebook, Instagram, Twitter, TikTok, and beyond, ensuring no conversations about your brand escape your notice.

Key Features:

  • Real-time tracking: Stay updated with instant notifications.
  • Sentiment analysis: Gauge public opinion with AI-driven insights.
  • Keyword monitoring: Follow specific keywords relevant to your campaign.

The service's ability to integrate with Slack streamlines workflows, and its reporting functionality offers useful statistics and insights. You will find it useful to identify and engage with influencers, manage marketing campaigns, and enhance brand awareness.

For Different Business Sizes:

  • Freelancers and startups: Accessibly priced, entry-level plans.
  • Small to medium businesses: Intermediate plans for deeper analysis.
  • Large enterprises: Advanced features and extensive data exporting.
Plan Type Key Benefits Ideal for
Basic Core monitoring features, basic alerts Small businesses, freelancers
Professional Enhanced analytics, keyword tracking Medium businesses
Enterprise Full-suite services, custom solutions Large enterprises

Your experience with Brand24 may vary based on your industry-specific needs, but it offers comprehensive social listening tools and competitive intelligence capabilities to track projects, and refine your PR and marketing strategies. With multi-language support, including English, and compatibility with Android devices, Brand24 delivers a versatile solution for online conversation analysis and topic analysis. Whether it's tracking the discussion volume chart for your latest campaign or leveraging influencer marketing through data-driven insights, Brand24 equips you with the necessary tools to solidify your brand's presence online.

Frequently Asked Questions

This section provides answers to some of the most common questions you might have about the latest offerings and performance of Brand24 in 2024.

What are the new features of Brand24 in 2024?

For 2024, Brand24 has introduced new features that enhance real-time monitoring capabilities and the organization of data on the platform. User interfaces have also been improved for efficient navigation.

How does Brand24 pricing compare to its competitors in 2024?

Brand24’s pricing in 2024 remains competitive, often being seen as an appealing option for small to medium brands looking for comprehensive social media monitoring tools without a significant investment.

What improvements have been made to Brand24's sentiment analysis in 2024?

In 2024, the sentiment analysis feature of Brand24 has seen improvements, offering more nuanced recognition of tone and context. This has allowed users a better understanding of their brand's presence online.

What are some notable strengths and weaknesses of Brand24 according to recent reviews?

Recent reviews highlight Brand24's user-friendly interface and robust monitoring tools as key strengths. However, some users suggest that the mobile app experience could be improved for on-the-go monitoring.

How user-friendly is Brand24 for beginners in 2024?

Brand24 continues to be highly user-friendly for beginners in 2024. Its straightforward dashboard and organized data presentation allow new users to quickly adapt to the platform.

How effective is Brand24 in social media monitoring and analysis in 2024?

Brand24 remains effective in social media monitoring and analysis, offering features like link building discovery, marketing strategy analysis, and influencer identification to boost brand management strategies.

Share on